Marketing's Global Day of Learning: Media

The ANA, through the Global CMO Growth Council, is calling for an industry-wide collective deep dive on media this April 19. Let's take the time to reset, reboot, and recharge our industry with an infusion of the world’s best media practices to help you and your teams refuel growth.

A synchronized global effort featuring a carefully curated curriculum of premier organizations and “Masters-level” media experts for learning, development, ideation, and inspiration, at no cost.

How It Works

The Global Day of Learning: Media will be available to anyone in the marketing industry who registers through the centralized website. Access will last for the full 24-hour period of April 19, 2022 (ET).

Open Access

One-stop learning is complimentary through access to a central site for content and courses.

Fully Customizable

Marketers can choose from self-directed on-demand classes, pre-recorded “marketing masters,” best-in-class keynotes, or curated insight and research presentations.

Self-Styled Learning

Marketers can create their own agendas for a personal Day of Learning.

Expert-Led

Curriculum and instruction will be provided by the world’s leading media experts on the year's most relevant topics.

Top training and knowledge from the world’s foremost media experts. Completely complimentary.

All in one place. Only for one day. April 19, 2022.

TIME	EVENT DETAILS	LOCATION
Tuesday, April 19, 2022
9:00am - 9:30am	WELCOME: New Directions for Marketers to Take Media In Bob Liodice welcomes marketers to the second ANA Global Day of Learning. Marc Pritchard urges marketers to pursue five critical measures in the realm of media. Respect consumer data Innovate in media buying and placement Connect media directly to commerce Innovate to engage with and immerse consumers Accelerate growth in multicultural media Bob Liodice CEO ANA Marc Pritchard Chief Brand Officer P&G View Video
9:30am - 10:00am	Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow Consumers are bombarded by more than 4,000 advertising messages daily, across platforms, devices and channels. It’s a battleground for attention – and yet, we continue to trade on impressions. Join dentsu’s Sarah Stringer, EVP, Head of U.S. Media Partnerships, in conversation with Joanne Leong, VP, Global Partnerships, to uncover the new value system we should be focusing on, attention. Learn how brands can both measure and earn attention to maximize the impact of their media buys across channels. Joanne Leong VP, Global Partnerships dentsu International Sarah Stringer EVP, Head of U.S. Media Partnerships dentsu International View Video
10:00am - 10:30am	Creativity and Analytics This session is designed to facilitate the discovery and dissemination of insights through the power of analytical and creative thinking. This involves fostering a climate of innovation and analytics throughout the organization - beyond marketing to product, sales, and research. Marc de Swaan Arons Founder Institute for Real Growth (IRG) View Video
10:30am - 11:00am	Key Learnings from the MediaSense Media 2025 Study MediaSense’s Media 20:20 program, now in it’s 7^th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital and Media Teams. This latest wave of research includes inputs from 100+ senior marketers, some of whom represent ANA member companies. Dana Bhargava, Head of Experience Planning at Sanofi Consumer Healthcare, will join MediaSense for the session to bring further insights from the advertiser perspective. Why has transformation become such a key focus in 2022? How is the industry addressing the skills shortage? Will cross-media measurement ever be realized? David Strome Client Development Director MediaSense Ryan Kangisser Managing Partner, Strategy MediaSense Dana Bhargava Head of Experience Planning and Media Sanofi Consumer Health View Video
11:00am - 12:30pm	The Fourth Annual SeeHer SheFront Welcome Remarks: The Power of Storytelling Ms. Oprah Winfrey, CEO at OWN: Oprah Winfrey Network; Global Media Leader The Power of Brands and Inclusive Narratives Marc Pritchard, Chief Brand Officer at P&G; Co-Chair, SeeHer SeeHer in Media Jeannine Shao Collins, President, SeeHer, ANA Leading Change Through Insight Discussion Moderator: Fiona Carter, CMO at Goldman Sachs; Co-Chair, SeeHer Panelists: Lorenzo Larini, CEO, IPSOS North America, Shelley Zalis, CEO, The FQ; Co-Founder, SeeHer, Latha Sarathy, Chief Research Officer, ANA SeeHer Media Presentations Presentations from SeeHer members Marc Pritchard Chief Brand Officer P&G Jeannine Shao Collins President SeeHer Fiona Carter CMO Goldman Sachs Lorenzo Larini CEO Ipsos North America Latha Sarathy Chief Research Officer ANA View Video
12:30pm - 1:00pm	Key Concepts to Prepare for the Cookieless Future With the dynamic world of privacy and media measurement, what’s a marketer to do? In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management. Erin Yasgar Marketer and Agency Strategy Prohaska Consulting View Video
1:00pm - 1:30pm	Media Career Paths in the AI Era: Insights on the Future of Work Automation, evolving data-privacy laws, and the impact of COVID-19 have changed the media landscape, decreasing demand for some channels while increasing the need for others. Marketing organizations, agencies, and media providers are now facing a shift in both skills demand and employee interests. Media professionals will need to make career transitions both within and across organizations. Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands will discuss skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce. Jeannine Shao Collins President SeeHer Alysia Borsa Chief Business Officer and President of Lifestyle Dotdash Meredith Jodie Kennedy Director, Head of CPG Snapchat View Video
1:30pm - 2:00pm	HIGHLIGHTS: ANA 2022 Media Conference ANA MEDIA CONFERENCE TAKEAWAY WHY MEDIA IS DOING GREAT, MARKETERS AREN’T, AND AGENCY FRICTION HAS EASED Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4. Jack Neff Editor at Large Ad Age View Video