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Unlock Meaningful Growth for your Brand
While marketing trends come and go, the value of a strong brand endures.
At the 2024 ANA Brand Masters Conference, April 15–17 in Carlsbad, Calif., attendees took away actionable ideas and strategies to help them drive sustainable growth for their brands and engaged with the best of the marketing and advertising industry on the issues that are going to define 2024, including: unleashing creativity, media buying transparency, AI-powered insights, cultivating challenger positions, inspiring sustainability, building purposeful brands, connecting with gen Z, and balancing structure and creativity.
See What You Missed
The 2024 ANA Brand Masters Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Melanie Huet, President, Brand Management & Innovation, Newell Brands
- Lena Lewis, Head of Consumer Connections Hub, White Claw
- Steve McGowan, Head of Shopper Activation & Strategic Partnerships, Mondelēz
- David Miller, CMO, San Diego Zoo Wildlife Alliance
- Katie Williams, CMO, Haleon
Conference Speakers
Robyn Adelson
Chief Strategy Officer
The Weber Shandwick Collective
Brad Barnett
VP, Enterprise Marketing
Nationwide
Ryan Britton
Vice President of Brand Sales, Retail Media
Criteo
Brad Burke
Executive Vice President, Integrated Media Strategy
The Weber Shandwick Collective
Julie Cleland
Sr. Account Executive Client Partnerships
DIRECTV Advertising
Mimi Dixon
Senior Director, Brand Activation and Content
Crayola
Bill Duggan
Group Executive Vice President
ANA
Chris Herpich
Executive Director, Omni Sales
Vericast
Fernando Herrera
CPG Marketing Executive
Tim Hoppin
Chief Brand & Creative Officer
SAP
Christy Hoskins
Vice President, Chief Marketing Officer
La-Z-Boy Inc.
Marissa Jarratt
Executive Vice President and Chief Marketing and Sustainability Officer
7-Eleven, Inc.
Mike Kaufman
Senior Vice President, Brand & Media
ANA
Elizabeth Kenny
Chief Marketing and Strategy Officer
Truth Initiative
Lena Lewis
Head of Consumer Connections Hub
White Claw
Bob Liodice
Chief Executive Officer
ANA
Marianne Malina
North American President
72andSunny
Tina Manikas
President
TracyLocke
Bryan McAleer
Senior Vice President, Digital Sports Partnerships and Content Studio
FOX Sports
Bryce McAnally
Senior Director, Media and Programs
Kaiser Permanente
Jeff McCrory
Chief Strategy Officer
Mischief @ No Fixed Address
Denise McDevitt
SVP, Awards
ANA
Steve McGowan
Head of Shopper Activation & Strategic Partnerships
Mondelēz
David Miller
Chief Marketing Officer
San Diego Zoo Wildlife Alliance
John Paquin
Senior Director, Brand & Media
ANA
Latha Sarathy
Chief Research Officer
ANA
Jonny Shaw
Global Chief Strategy Officer
VCCP US
Bridget Sponsky
Executive Director of Brand Marketing
Ally Financial Inc
Jenn Sully
Senior Director, Global Brand Marketing Strategy
Hilton
Esther-Mireya Tejeda
Former CMO
Anywhere Real Estate Inc.
Matthew Tilley
Vice President of Growth Marketing
Vericast
Ken Turner
Chief Marketing Officer
Fanatics Collectibles
Greg Verdino
Chief Operating Officer & Founder
CognitivePath
Kate Wik
Chief Marketing Officer
Las Vegas Convention and Visitors Authority
Katie Williams
CMO
Haleon
Karina Wilsher
Partner and Global CEO
Anomaly
Doug Zarkin
Chief Brand Officer
Good Feet Worldwide
Conference Sponsors
General Sponsors
About | Speakers | Agenda |