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Master the Evolving AI Landscape
The next generation of artificial intelligence is here and it will have profound effects on our business and change the way we work. This innovation is allowing marketers to focus more on areas that require human judgment and imagination, like developing strategy, evaluating creative, and deriving valuable insights.
The 2024 ANA AI for Marketers Conference, April 8–10 in Hollywood, Fla., assembled some of the industry's best experts to explore use case opportunities marketers are pursuing in applying AI and addressed issues around governance, ethics, and intellectual property. Attendees heard real examples from leading brands that demonstrated how they've successfully used this technology to improve performance, drive efficiencies, and mitigate risks in support of their business objectives.
This event provided practical education, inspiration, and expert networking opportunities to help attendees understand the evolving landscape and successfully integrate AI within marketing efforts.
See What You Missed
The 2024 ANA AI for Marketers Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Jill Cress, Chief Marketing & Experience Officer, H&R Block
- Chris Duffey, Head of Genstudio, Adobe
- Jon Francis, Chief Data and Analytics Officer, General Motors
- Kevin Howard, Executive Director, Digital Strategy and Growth Marketing, Ally Financial
- Shelly Palmer, CEO, The Palmer Group
Conference Speakers
Mark Abraham
Managing Director and Senior Partner
Boston Consulting Group
Sharifah Amirah
Chief Product Officer
Intent HQ
Patti Boyle
Chief Marketing Officer
Dstillery
Josh Campo
CEO
Razorfish
Sy Choudhury
Director, AI Partnerships
Meta
Lu Cotterill
Global Senior Director Marketing Insight and Intelligence
Kellanova
Jill Cress
Chief Marketing & Experience Officer
H&R Block
Michael Donnelly
Executive Vice President - AI, MarTech, and Marketing Futures
ANA
Chris Duffey
Head of Genstudio
Adobe
Jon Francis
Chief Data and Analytics Officer
General Motors
Guy Friedel
Head of Creative Building
Amazon Ads
Michelle Froah
Chief Marketing and Innovation Officer
ETS
Christine Guilfoyle
President
SeeHer
Kevin Howard
Executive Director, Digital Strategy and Growth Marketing
Ally Financial
Stuart Ingis
Partner and Chairman
Venable LLP
Marla Kaplowitz
CEO
4A’s
Jason Koye
General Counsel, North America & Worldwide Privacy Officer
OMNICOM MEDIA GROUP
Bob Liodice
Chief Executive Officer
ANA
Geoff Livingston
Principal Analyst and Founder
CognitivePath
Betty Louie
Partner and General Counsel
The Brandtech Group
Christine Maguire
Vice President of Global Advertising
TripAdvisor
Ericka Podesta McCoy
Chief Marketing Officer
Resonate
Chris Oswald
Executive Vice President & Head of Government Relations
ANA
Shelly Palmer
CEO
The Palmer Group
Abigail Posner
Director, US Creative Works
Joe Rivas
Vice President, Global Brand, Creative & Content
IBM
Paul Roetzer
Founder & CEO
Marketing AI Institute
Alan Schulman
Chief Creative Officer
UpperRight
Shiv Singh
Co-Founder
AI Trailblazers
Don Sklenka
SVP AI Personalization
Claritas
Traci Spiegelman
Vice President, Global Media
Mastercard
Jay Stockwell
CRO
Claritas
Greg Verdino
Founder
CognitivePath
Conference Sponsors
Presenting Sponsor
General Sponsors
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