Advertising Financial Management Committee, West Coast Chapter

Please note the Advertising Financial Management Committee, West Coast Chapter is currently on hiatus but may return at a later date.

The Advertising Financial Management Committee, West Coast Chapter is the "sister" committee of the Advertising Financial Management Committee. The committee explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. This committee is also for client-side marketers who desire to enhance and improve the client/agency relationship to help lead to the best possible work and optimal business results. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations as well as advance client/agency relationships throughout the industry as a whole.

Discussion Topics

• Agency briefs
• Agency compensation
• Agency contracts
• Agency evaluations
• Agency search
• Auditing creative/media/digital agencies
• Getting great creative
• How to be a great client
• Incentivizing your agency
• Managing integrated marketing communications programs
• Managing multiple agencies
• Measuring/maximizing ROI
• Media Transparency
• New agency management models
• Performance monitoring/media auditing
• Procurement departments: pros and cons
• Reverse online auctions
• ROI & ROO
• Television production costs/cost savings
• Understanding agency overhead