Advertising Financial Management, West Coast Chapter

NETWORKING BREAKFAST (9:30 – 10:00AM)
INTRODUCTIONS (10:00 – 10:15AM)

I. FIRESTARTER: AGENCY COMPENSATION FINDINGS (10:15 - 11:00AM)
Throughout 2018, the ANA held regular webinars with advertising thought leaders to understand current approaches and theories surrounding agency compensation. At the culmination of the webinar series, the ANA put together their findings and recommendations on agency compensation. In this session, we'll walk through the learnings from the webinar series and share best agency compensation practices.

Facilitators:
Greg Wright, Senior Director, Conferences and Committees – ANA
Jim Wallace, Global Head of Agency Strategy & Management - HP Inc and Chair, ANA Advertising Financial Management Committee, West Coast Chapter

II. HP MARKETING LAB: BUILDING A MARKETING LEARNING CULTURE (11:15AM – 12:15PM)
Learn how printer and PC maker HP built their Marketing Lab training program for it's global community of marketing innovators and leaders, raising the bar on marketing quality and reskilling the organization. Discover what led to the creation of this comprehensive training and robust curriculum. Specifically we will discuss the agency management learning journeys and what it took to get this program successfully deployed internally.

Speakers:
Bruno Gralpois, Co-Founder and Principal - Agency Mania Solutions
Jim Wallace, Global Head of Agency Strategy & Management - HP Inc

LUNCH (12:15 – 1:00PM)

III. A NEW APPROACH TO PARTNERSHIP EXCELLENCE (1:00– 2:00PM)
Gilead Sciences believes in the exponential value and effective management of its agency partnerships. Learn how Gilead's marketing operations team has empowered the marketing organization to succeed, get better work, and drive more efficient outcomes by operationalizing a streamlined, automated, and integrated way to work with its valuable agency partners. In this session, you will learn what challenges Gilead had to overcome on its inspiring journey toward partnership excellence, how they overcome daunting roadblocks, how they built critical partnerships internally, how they drove organizational change, and how the company implemented the core building blocks of a new, more efficient way to enable its marketing organization to thrive.

Speakers:
Bruno Gralpois, Co-Founder and Principal - Agency Mania Solutions
Keecia Scott, Senior Director, Marketing Operations - Gilead Sciences

IV. THE CONTINUED RISE OF THE IN-HOUSE AGENCY (2:00 – 2:30PM)
Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload. In this session, we'll walk through the survey results and share the more interesting data points from the survey.

Speaker:
Greg Wright, Senior Director, Conferences and Committees – ANA