Digital & Social

I. Breakfast & Registration (9:30 - 10:00 a.m. PT)

II. Announcements & Introductions (10:00 - 10:15 a.m. PT)

III. Sephora on Influencers vs Influence (10:15 - 11:00 a.m. PT)
The value of successful influencer relationships are built on mutual passions, not dollars. During this session, Vice President of Social Media and Influencer Marketing at Sephora, Brent Mitchell, and Founder and CEO of the marketing agency RQ, Brian Salzman, will explore how influential relationships can go beyond transactions and be valuable for Sephora’s entire marketing organization.

Speakers:
Brent Mitchell, Vice President of Social Media and Influencer, Sephora


Brian Salzman, Founder, CEO, RQ


Brian Salzman, Founder and CEO of relationship marketing agency RQ, shows brands how to approach and utilize strategic relationships to fuel their marketing mix. He helps clients connect with people of impact for more authentic brand marketing. Formerly, Brian was the President, USA, of Quintessentially Media, where he built a new division of the global company focused on online and offline influencer marketing. Prior to that, Brian was SVP at 2 Degrees Ventures, an award winning marketing agency for over 10 years, where he played a key role in operations and new business development for global clients including Samsung, AT&T, Blackberry, Microsoft, Nike, Spotify and more. Brian earned two degrees from New York University: a Bachelor of Science from the Stern School of Business and an Associate of the Arts Degree in Liberal Arts.

IV. AT&T Flagship Store: Unwrap Possibilities (11:00 - 11:45 a.m. PT)
AT&T engaged The Social Standard to activate influencers to drive foot traffic to DMA’s in key U.S. cities including San Francisco, Dallas and Chicago. TSS tasked local Creators with global reach to promote tentpole experiences at each AT&T flagship, including attending or hosting events to create content that extended touchpoints onto digital and social.

Kristen Crabtree – AT&T Retail Marketing Flagship & Innovation, Marketing & Growth Organization – and Dylan Conroy – CRO, The Social Standard – will break down our Chicago activations.

Speakers:
Kristen Crabtree, Retail Innovation Marketing, AT&T


Dylan Conroy, CRO, The Social Standard


Dylan Conroy is the CRO of The Social Standard and the host of The Ad Podcast, a show where he interviews CMO's, Agency Leaders, Media Publishers and Influencers on their careers in the advertising industry. 

V. Break (11:45 - 11:55 a.m. PT)

VI. How Marketers Are Using ChatGPT Across Digital & Social   (11:55 a.m. - 12:30 p.m. PT)
ChatGPT and generative AI are rapidly changing the world of marketing, with implications for ideation, content creation, research, A/B testing, lead generation, SEO, and many more disciplines.

This session will cover:

• How can you use generative AI to be more productive?
• How can new advances, like Microsoft's Bing with ChatGPT or Snap's My AI, help marketers?
• How will generative AI impact the digital and social ad market?
• What else do marketers need to know?

Speaker: Jasmine Enberg, Principal Analyst, Social Media, Insider Intelligence



Jasmine Enberg is a principal analyst at Insider Intelligence, covering social media, influencer marketing, and social commerce. Jasmine is a regular guest on Bloomberg TV, and has also appeared on the BBC, CNBC, CBS, and NBC News. Her analysis is frequently featured in publications including The New York Times, Barron’s, The Wall Street Journal, Washington Post, and more. Jasmine holds a bachelor's degree in journalism from New York University.

VII. Lunch (12:30 - 1:30 p.m. PT)