Media Leadership
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I. WELCOME & INTRODUCTIONS: (11:00AM ET)
II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:30AM ET)
III. DOUBLING DOWN ON CONNECTED TV (11:30AM - 12:15PM)
Ad Age recently reported that L’Oreal USA’s Maybelline has more than doubled its spending on YouTube connected TV year over year after finding substantial sales lifts and ROI for its Maybelline brand. Hear from one of the world’s leading marketers how they are making Connected TV work for their brands.
Speakers:
Shenan Reed, SVP Head of Media, L’Oréal USA
IV. RETAIL MEDIA: HOW DOES IT FIT IN YOUR MEDIA MIX? (12:15PM - 1:00PM)
In this session, learn how Stanley Black & Decker’s Performance Marketing Team tackles retail media, how this tactic can fit into your company’s overall media mix, and how to avoid reporting and attribution pitfalls.
Speakers:
David Rehkemper, Director, E-Commerce Performance Marketing, Stanley Black & Decker