Media Leadership
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Related Content
I. WELCOME & INTRODUCTIONS: (11:00AM ET)
II. MEMBER ROUNDTABLE DISCUSSION (11:05 – 11:30AM ET)
III. How CHERVON Drives Awareness & Conversion Through Integrated Media Strategy (11:30AM - 12:15PM)
CHERVON is a leading global provider to the power-tool, outdoor power equipment and related industries doing business under the brand names EGO, SKIL and FLEX. In this session, Mark Yesayian (Chief Digital Officer at Rain the Growth Agency) and Joe Turoff (Chief Marketing Officer at CHERVON North America) will discuss how they collaborate to drive awareness & conversion through their integrated media strategy.
Speakers:
Joe Turoff, Chief Marketing Officer, CHERVON North America
Mark Yesayian, Chief Digital Officer, Rain the Growth Agency
IV. Agency Partnerships for a Metaverse World (12:15PM - 1:00PM)
What should brands look for in specialist agency partners as gaming, NFTs, esports and the metaverse become a more highly visible part of marketing strategy? Jason Velliquette, EVP Digital at R3, highlights the red flags for agency integration, and explores how brands and their agencies can remain true to purpose while participating in the next iteration of our digital landscape.
Speakers:
Jason Velliquette, EVP, Digital, R3