Sponsorship & Experiential Marketing

Opening Remarks (11:00am - 11:10am) 
Tori Carr, Sr. Manager - ANA

Roundtable Discussion (11:10am - 11:30am) 

NAVIGATING INNOVATIONS AND OPPORTUNITIES IN SPONSORSHIP (11:30am - 12:10pm)
Dive into the dynamic world of sponsorships as we explore emerging trends shaping the landscape, including the rising influence of women, the impact of NIL, and breakthroughs in technology. We'll dive into competitive intelligence strategies, uncover the untapped potential in sports and entertainment, and identify whitespace opportunities for your brand. This session offers a peek into the future of experiential marketing.

Speaker: Mary Sever, Vice President, Client Solutions, Sponsor United

The 125th Celebration of Pepsi (12:10pm - 12:50pm)
This past year, Brand Pepsi celebrated 125 years of history where it has lived at the center of pop culture – in sports, music, and entertainment – while looking ahead to the next 125 years. The 125 Pepsi Diner, a unique and immersive restaurant experience, was one of the anchors of the campaign. The Diner, inspired by the timeless American diner, as well as the role diners have played as a setting for some of the most memorable moments of Pepsi, opened in NYC in October. The Pepsi 125 Diner brought to life the unapologetic enjoyment the brand has become known for to deepen consumer connection.

Sofia Crnkovich, Marketing Associate Manager, Pepsi TM

Closing Remarks (12:50pm -1:00pm ET) 

**Schedule subject to change

SPEAKER BIOS

Mary Sever, Vice President, Client Solutions, Sponsor United
Mary Sever is a seasoned Corporate Partnership Executive with a 15-year track record of success in sports sponsorship and media, revenue generation, corporate partnership management and service, team leadership, and the development of integrated marketing platforms tailored to Fortune 500 brands.
Currently holding the role of Vice President, Client Solutions at SponsorUnited, Mary plays a pivotal role in ensuring the success of a diverse portfolio of more than 1300 partner accounts. She leads a dedicated team of 25 professionals specializing in account management and on-demand research, dedicated to delivering top-notch user experiences and exceptional service.

Before joining SponsorUnited, Mary spent a decade at the Chicago Fire Football Club, where she personally generated over $20 million in partnership revenue and oversaw corporate sales, service and strategy. Her achievements included securing high-profile jersey partnerships with Valspar and Motorola, as well as cultivating marquee brand partnerships with companies like Heineken, CIBC, Continental Tire and more.
Mary competed in Division 1 Track & Cross Country for Saint Louis University and obtained an MBA from Lipscomb University. Beyond her professional accomplishments, she finds joy in travel and family. Mary and her husband reside in Chicago with their three boys.

Sofia Crnkovich, Marketing Associate Manager, Pepsi TM
Sofia Crnkovich is a Marketing Associate Manager in Brand Marketing at PepsiCo. Throughout her career, she has taken the lead on numerous high-profile Pepsi campaigns. Notably, Crnkovich played a pivotal role in the brand’s biggest moment yet – its 125th anniversary campaign and the moment the new logo started rolling out across the US. Sofia previously worked on the Mtn Dew Brand and the 7-Eleven account.