Commerce Marketing

Networking Breakfast (9:00 – 9:30 a.m. ET)

Introductions (9:30 – 9:45 a.m. ET)

Roundtable Discussion (9:45 – 10:30 a.m. ET)

I. With FEVO, you can turn every transaction into a social moment (10:30 – 11:15 a.m. ET)
Before the internet, shopping was a fundamentally social experience, with customers relying on input from friends to inform and validate their purchases. FEVO helps the best brands in the world restore those social elements in a virtual world, allowing shoppers to seamlessly share their carts at any point in the purchase process.

FEVO will discuss the changing landscape of social e-commerce and importance of strategic partnerships with our friends at Checkout.com.

Speakers:
Bucky Heath, Chief Strategic Partnership Officer, Fevo
Josh Rose, Chief Business Officer, Fevo
Dmitriy Yakubov, Head Of Partnerships, Checkout.Com
Kathryn Williams, Director of Group Sales, The Madison Square Garden Company

II. ANA REGGIE Award Winning Campaign - Tinker Bottle (11:15 – 12:00 p.m.ET)
To further build Michelob ULTRA’s credibility within the NBA, the brand team up with iconic sneaker designer Tinker Hatfield to design our 2021 NBA Championship bottles and created a sneaker drop-style frenzy around the limited-edition release.

Speaker: Miles Ritenour, Director Of Earned Media & Digital Marketing, Michelob Ultra

Lunch (12:00 – 1:00 p.m. ET)

III. G & Co. Commerce: Benchmarking Retailers’ Digital Innovation and Supply Chain Efforts in the Era of Digital Commerce (1:00 – 1:45 p.m. ET)
E-commerce and supply chain are as topical as it gets, as it has been affected at every part of the value chain in retail and forced to evolve since COVID-19. As consumer expectations are changing, it’s important we understand what will be the driving force for new customer acquisition and retention.

In this presentation, we cover one of our clients in retail, Saks Fifth Avenue, boasting annual revenues of over $3 billion in an effort to demonstrate how to benchmark against your competitive set. As part of a large investment into saks.com, we partnered with Saks on an engagement to augment its post-purchase experience through competitive mapping and intelligence to understand where the retailer benchmarks against its industry peer set. Using our vetted national network from five regions across the country, we were able to obtain data to deliver to Saks in a cohesive and comprehensive report built to help the company increase its acquisition and retention rates.

Speaker: Juan Manuel Gonzalez, Founder/CEO, G & Co

Wrap-up (1:45 – 2:00 p.m. ET)