Commerce Marketing

INTRODUCTIONS (11:00AM – 11:15AM)
John Paquin, Director of the Commerce Committee, ANA

ROUNDTABLE DISCUSSION (11:15AM-11:35AM)

I. Retail Media Networks help eos reach their customer and tie marketing investments back to sales (11:35AM – 12:15PM)
The growth of e-commerce has fueled the digital advertising industry prompting major retailers to leverage their valuable customer data and form Retail Media Networks, providing Brands the opportunity to connect with their customers on and off-retailer sites gathering rich insights of the customer shopping journey. Ellen will discuss how eos leverages Retail Media Networks to reach their customers and tie marketing investments back to sales. This will also be an opportunity to discuss questions, challenges, and opportunities relevant in your organizations regarding Retail Media Networks.

Speaker: Ellen Hawes, Vice President, Digital and E-Commerce, eos

II. Engaging with both ends of the Bitcoin Community (12:15PM – 12:55PM)
Casa Inc. and The MRN Agency will explore what goes into appealing to both ends of the Bitcoin community, from novice to industry pro, through engaging and tactful data-backed marketing approaches. The MRN Agency, on behalf of Casa, recently activated at Bitcoin 2022 conference in Miami with a custom dynamic AR experience, animated educational video content, and fabricated show elements all with a cohesive theme.

Key Takeaways:

• To explore how Casa aims to disrupt the noisy and complicated landscape through a user-friendly, fully transparent platform that puts humans at its heartbeat.
• Expand on why it’s important to enable even the most novice bitcoin enthusiast to feel safe, secure and supported as they buy, protect and manage their bitcoin.
• To look back at the outcomes and success of their Bitcoin 2022 presence and how a unique and creative booth activation via The MRN Agency helped them achieve this.

Speakers: 
Quay Morris, Marketing Director, Casa
Rebecca Nunez, Founder/CEO, MRN Agency 

WRAP UP

SPEAKER BIOS

Ellen Hawes, Vice President, Digital and E-Commerce, eos
The growth of e-commerce has fueled the digital advertising industry prompting major retailers to leverage their valuable customer data and form Retail Media Networks, providing Brands the opportunity to connect with their customers on and off-retailer sites gathering rich insights of the customer shopping journey. Ellen will discuss how eos leverages Retail Media Networks to reach their customers and tie marketing investments back to sales. This will also be an opportunity to discuss questions, challenges, and opportunities relevant in your organizations regarding Retail Media Networks.

Quay Morris, Marketing Director, Casa
Quay Morris is an 11 year marketing expert, currently working in the Bitcoin space as the Marketing Director for Casa. Based in Austin, TX, her work with start-ups and ad agencies has spanned a variety of industries, including art, fintech, and health & wellness. Inclusivity and diversity are at the heart of how she leads marketing at Casa, where they believe in financial and individual freedom for all.

Rebecca Nunez, Founder/CEO, MRN Agency
Rebecca Nunez is the founder and CEO of The MRN Agency, an international award-winning women & minority owned Brand Strategy & Event Marketing Agency, headquartered in Los Angeles and Mexico City. Specializing in U.S. Hispanic and LATAM brand strategy, sponsorship negotiations, experiential marketing and live/virtual event activations, Nunez differentiates her work through her philosophy of “eliminating random acts of marketing through data-driven decision making.”

Prior to founding her agency in 2020, at the height of the pandemic, Rebecca served as an Executive at Endeavor, AxiCom (WPP), Wasserman, and Creative Artists Agency. As a seasoned brand strategist,Rebecca has represented a vast portfolio of Fortune 100 companies, many of which are now clients of The MRN Agency. Clients include: AT&T U.S., AT&T Mexico, State Farm, UST Global, Nutanix, SoftwareONE, Casa Inc., the Foundation at Hearst Castle, and many more.

Rebecca has overcome the 92 percent fail rate for female founders of color within one year, with no outside funding. She has opened offices locally and internationally and has hired a full-time staff as colorful and diverse as the clients she serves. The MRN Agency has been recognized and has been the recipient of ANA’s Reggie Awards, Digiday Content Awards, Muse Awards, Marcom International Awards, NYX International Marketing Awards, and many more.

As a first-generation Mexican-American, Rebecca is passionate about championing, mentoring, and the success of minorities and people of color.