Production Management

WELCOME & INTRODUCTIONS: (11:00AM EDT)

 I. COCA-COLA’S GLOBAL STORY, SHOT ENTIRELY FROM HOME  (11:10AM – 11:50AM EDT)
Coca-Cola's "The Great Meal," a 90-second TV spot featuring a mosaic of 13 real households in eight countries, is the company's first piece of new creative since COVID-19 lockdowns took effect. Shot on location during quarantine and directed remotely, the spot went from brief to air in under 12 weeks with a modular creative design that allows Coca-Cola teams around the world the ability to customize for their markets. In this session, Sarah Traverso, Group Director, Social Center & Production, IMC at The Coca-Cola Company will share how the brand developed, captured, and produced this intricate story without ever leaving home.

Speaker:
Sarah Traverso, Group Director, Social Center & Production, IMC at The Coca-Cola Company

 
II. ADT SECURITY: COMMERCIAL PRODUCTION DURING A PANDEMIC (11:50AM – 12:30PM EDT)
Travel and quarantine restrictions put a damper on most brands’ production plans this year, but that didn’t stop leading security brand ADT and its nimble agency partner from producing 3 new full-funnel bodies of work – and even launching a new product. In this session, Shannon Hendrickson, VP, Marketing at ADT will share the different techniques used to execute this body of work and what might work best for your brand.

Speaker:
Shannon Hendrickson, Vice President, Marketing at ADT

III. COMMITTEE ROUNDTABLE (12:30PM – 12:55PM EDT)
We want to hear from you! How is your brand navigating production as states reopen and commercial shoots begin to resume? What challenges are you facing, and what would you like to know from your marketing peers managing productions in this unusual time? We’ll also discuss ideas for our November meeting, focused on Diversity & Inclusion initiatives in production (both in front of and behind the camera).  

Facilitator:
Pamela Gross, Senior Manager at ANA

CLOSING REMARKS (12:55 – 1:00PM EDT)