Production Management

NETWORKING BREAKFAST (9:00 – 9:45am)
INTRODUCTIONS (9:45 – 10:00am)

I. TRIBECA ENTERPRISES (10:00 – 10:45am)
“Diversity” has become a buzzword in media and business and brands struggle to effectively communicate their commitment to inclusion. This session will explore how Tribeca is working with brands to shift the cultural narrative and empower new narrators with brand entertainment. Tribeca is championing diverse storytelling and creating opportunities for underrepresented filmmakers, giving brands an authentic voice. Tribeca’s Chief Content Officer, Paula Weinstein, and Senior Vice President, Jackie Hassell, will discuss how rich storytelling and the flagship cultural platform, the Tribeca Film Festival, has helped brands to reach their goals and make a positive social impact.

Speakers:
Paula Weinstein, Chief Content Officer – Tribeca Enterprises
Jackie Hassell, SVP, Partnerships – Tribeca Enterprises

II. "MADE IN NY": DIVERSIFYING PRODUCTION AND POST (11:00 – 11:45am)
More women, people of color, and low-income people are breaking into production, an industry long dominated by the highly educated and well-connected. Brooklyn Workforce Innovations' "Made in NY" Production Assistant and Post Production Training Programs are in part responsible for this shift here in New York City – and they have a plan to make even greater strides. Venus Anderson, Director of the "Made in NY" PA Training, speaks about the diversification of the production and post industries, MiNY's role connecting minority workers to opportunity, and how everyone benefits from diversity in the industry.

Speaker:
Venus Anderson, Director, "Made in NY" Production Assistant Training Program – Brooklyn Workforce Innovations

LUNCH (11:45am – 12:45pm)

III. TAKING ACTION WITH A STRATEGIC SUSTAINABLE PRODUCTION PROGRAM (12:45 – 1:30pm)
Businesses are being affected by the growing climate crisis and searching for solutions across the value chain. Prioritizing a sustainable production process is a leadership opportunity for marketers. In this session, Kris Barberg from EcoSet will share what's possible with a strategic program in place. Align with your brand's corporate environmental commitments. Address marketing impacts using Zero Waste standards, food recovery and reuse strategies. Leverage creative surplus as a community investment in the markets where filming takes place. Introduce circularity to your process and position your brand as a leader in best practices.

Speaker:
Kris Barberg, Executive Director– EcoSet Consulting

IV. MEMBER ROUNDTABLE & OPEN DISCUSSION FORUM (1:30 – 2:30pm)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. In this session, we'll discuss topics including those below and any others you'd like to explore.

• Modernizing the creative process to stay culturally relevant
• Best practices in operationalizing "bite-sized" content creation
• Continuing discussion on diversity in production and sustainability

Facilitators:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon, and ANA Production Management Committee Co-Chair
Kristin Schaack, Sr. Manager, Creative Producer – Target, and ANA Production Management Committee Co-Chair
Pamela Gross, Senior Manager – ANA