Nonprofit Organizations

2:00 – 2:05 pm ET
Welcome & Introductions
Teresa Gaffney, Senior Director of Marketing, Children International
Nicole O’Connor, Managing Director, Supporter Development, Save the Children

2:05 – 2:35 pm ET
Member Roundtable Discussions Topics
Engage your fellow committee members in open discussion around evolving issues and current challenges with the fundraising community. Come prepared to share! This is your opportunity to ask questions!

2:35 – 3:00 pm ET
Battling The Dragon: A Practical Approach To Omnichannel Measurement
Offering a compelling omnichannel experience used to be the sole domain of bleeding-edge commercial organizations. Now it’s a requirement for survival for all marketers.
More than one-third of Americans have made omnichannel features such as transacting online a part of their regular routine since the pandemic, and nearly two-thirds of those individuals plan to continue doing so. Younger consumers (and by proxy younger donors) are the most enthusiastic about these new ways of interacting and transacting. Most Gen Z consumers don’t even think in terms of traditional channel boundaries and increasingly evaluate brands and organizations on the seamlessness of their experience. These omnichannel lessons are being learned by nonprofits at an increasingly high rate.
But before nonprofits rush to expand their omnichannel capabilities, they need to step back and consider the underlying drivers of value. But how? With the proliferation of technologies, the lack of integration between systems, and the absence of data standardization and controls – where do nonprofits begin with the measurement of omnichannel effectiveness?
We’ll cover this topic from the basic to intermediate, and finally the possible (though likely impractical) ideal solutions nonprofits should be considering.
- Challenges all nonprofits are facing – and what to address first
- What are the questions you’re trying to answer – creating clarity around “your why”
- Matchback vs. Attribution vs. Media Mix Modeling - the differences and trade-offs
Stephen Ferrando, Senior Vice President, Strategy & Analytics, TrueSense Marketing

3:00 – 3:25 pm ET
The Role of AI in Business
In this session, we will review the latest trends in AI such as Generative AI and understand the use cases and implications of using these technologies for business applications
Nathan Miller, Senior Director, Analytics, Merkle

3:25 – 3:30 pm ET
Closing Remarks Wrap up
Teresa Gaffney, Senior Director of Marketing, Children International
Nicole O’Connor, Managing Director, Supporter Development, Save the Children