Marketing Operations and Transformation Forum

I. WELCOME & INTRODUCTION (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: ACCOUNTABILITY IN MARKETING OPERATIONS (11:10 – 11:50AM ET)
Marketing Operations has the unique advantage of sitting at the center of the marketing ecosystem, strategically placed to align marketing priorities across numerous departments. It is a critical effort to ensure all stakeholders are accountable for their marketing activities that support the larger strategic priorities of the business. Grant Thornton will lead a roundtable discussion in which members will share their successes and challenges in governing accountability.

Come prepared to ask questions, share your experiences, and speak with other marketing operations colleagues openly about your day-to-day challenges and opportunities.

Moderators:
Kim Beal, Senior Director, Marketing Operations – Grant Thornton
Kristen Jones, Associate Director, Marketing Operations – Grant Thornton

III. NATIONWIDE: WHY MARKETING OPERATIONS IS ON YOUR SIDE (11:50AM – 12:20PM ET)
Nationwide Marketing is in year three of its operations journey. Marketing Operations has moved from a small team working to get established to a phase of growth in size and expansion of responsibilities. Chris Schraff, Senior Consultant on Nationwide’s Marketing Operations team, will share how the team was built, the measures of the organization’s success, and key themes instilled through that influence.

Speaker:
Chris Schraff, Senior Consultant – Nationwide

IV. BREAK (12:20 – 12:30PM ET)

V. THE PEDOWITZ GROUP: HOW TO CREATE A MARKETING OPERATIONS STRATEGY DURING ECONOMIC UNCERTAINTY (12:30 – 1:00PM ET)
In this insightful session, Dr. Debbie Qaqish of The Pedowitz Group will provide actionable insights on creating a comprehensive revenue marketing operations strategy that will enable your organization to align its marketing activities with its overall business objectives, improve operational efficiency, and drive revenue growth.

Speaker:
Dr. Debbie Qaqish, Partner and Chief Strategy Officer – The Pedowitz Group