MarTech Committee Meeting - Auditing Your MarTech Stack
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I. Welcome & Introductions (1:00PM – 1:10PM EST)
II. Committee Overview (1:10PM – 1:15PM EST)
III. Auditing Your MarTech Stack
(1:15PM – 1:55PM EST)
The world of marketing technology is rapidly evolving, and keeping pace is vital to stay competitive. By assessing your current MarTech stack based on your specific needs, you'll gain insights into its strengths, weaknesses, and areas where it falls short of supporting your organization's goals. In this session you will learn how to take the first step in harnessing the full potential of your stack by conducting a comprehensive audit that will help you design and build a stack that is ‘best-fit-for-purpose’ to support your most complex use cases and to develop a roadmap that leads you towards MarTech success.
Speaker: 
Darren (Dee) Rankine
Partner of Marketing Technology
Transparent Partners
IV. Roundtable Discussion with Q&A (1:55PM – 2:15PM EST)
VII. Closing Remarks, What's Next? (2:15PM-2:30PM EST)