Marketing Futures
This event is over.
WELCOME (11:00AM – 11:15AM EST)
The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.
MEDIAOCEAN'S 2024 ADVERTISING OUTLOOK REPORT (11:15AM - 11:45AM EST)
Mediaocean surveyed 1,000+ marketing professionals to gauge sentiment on key industry trends such as AI, performance advertising, creative personalization, and media spend by channel. The results were published in Mediaocean's 2024 Advertising Outlook report and the company's CMO Aaron Goldman will present the findings and moderate a roundtable discussion for ANA's Marketing Futures Committee.
Speaker: Aaron Goldman, CMO of Mediaocean
TRAILBLAZERS OF TOMORROW (11:45AM - 12:30PM EST)
VML's Trailblazers of Tomorrow report draws comparisons between over 2,000 6-16-year-olds (Gen Alpha) and 2,000 general consumers across the UK and the same number in the US, with respondents' ages ranging from 17-55 plus, highlighting key trends and patterns. It uncovers key insights into how different generations interact with social media, their shopping habits, and their attitudes towards influencers and brand values, as well as their future expectations and concerns.
Speaker: Hugh Fletcher, Marketing Director and Thought Leadership Lead at VML