Marketing Futures

NETWORKING BREAKFAST (9:00 - 9:30am)

INTRODUCTIONS (9:30 - 9:45am)

COMMITTEE ROUNDTABLE DISCUSSION (9:45 – 10:00am)
We will discuss the emerging trends that will impact marketers now and in the future including AI, the future of retail, AR, VR, and more.

Shiva Mirhosseini
VP, Marketing Technology and Digital Experience
Aetna

I. Using Technology to Drive In-Store Sales (10:00 - 10:45am)
La-Z-Boy’s strategic decision to add customer-facing tech tools delivers a more meaningful shopping experience to customers with the ultimate goal of driving sales. Hear more about the vision and creation of the La-Z-Boy 3D suite containing both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space. And hear early results of the newly implemented strategy.

Gail Applin
Director of E-Commerce and Interactive CX
La-Z-Boy Inc.

COFFEE BREAK (10:45 - 11:00am)

II. When Brands Come Alive: Chatbots and Digital Doubles (11:00 - 11:45am)
Years ago, brand managers would try to describe the brand “persona” to get closer to their customers. Today, high-quality, human-like digital doubles and 3D characters can instantly recreate influencers, corporate spokespeople, celebrities – and even customers themselves. Learn more about how brands are evolving their personalized branding from custom chat-bots to AI-driven digital doubles. This technology will be brought to life with a live interactive demo.

Catherine Henry
Head of Global Experience
Palpable Media

David Bennett
Co-Founder
Mimic

Jemimah Dean
Business Development Specialist
Mimic

"EM" the Virtual Chatbot

LUNCH (11:45am - 12:30pm)

III. How Augmented Reality Keeps Nickelodeon Current With Their Viewership (12:30 - 1:15pm)
Recognizing consumer viewing behavior is always evolving, Nickelodeon launched “Screens Up,” an interactive initiative that engages users through multiple screens. It not only works as a companion platform to enhance any viewing experience, but also stands on its own merit as an engagement hub for kids to get excited about the entertainment possibilities of Augmented Reality. Learn more about this ANA Gold REGGIE Award Winner.

Brian Chiger
VP, Consumer Marketing
Nickelodeon

Stephanie Nachman
VP, Creative Promotions - Interactive
Nickelodeon

IV. The ANA Marketing Futures and You:  Driving Growth (1:15 - 2:00pm)
The ANA Marketing Futures program focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. Convening with your peers as a member of the Marketing Futures Committee is only one of a wide variety of ways this program helps ANA members harness innovation to drive business growth. The Futures team will take you on a journey through our portfolio of content and experiences that comprise the Futures program and share early survey results reflecting where marketers feel they are on their own innovation journey, and what tools they feel will help them most.

Kathleen Hunter
EVP, Marketing Knowledge Center and Marketing Futures
ANA

Michael Berberich
Director, Marketing Futures
ANA