Marketing Futures
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WELCOME (11:00AM – 11:15AM EST)
The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.
THE FUTURE OF ADVERTISING AND STREAMING (11:15AM - 11:45AM EST)
William Roberts-Foster sits down with Michael Berberich at the ANA Marketing Futures Committee Meeting to discuss the future of advertising and streaming, as well as his own career journey thus far. As the Vice President of Ad Innovation and Product Strategy at NBCUniversal, William has unique insight into how advertising is evolving with new technologies and changing consumer behaviors, that he is eager to provide.
Speaker: William Roberts-Foster, Vice President, Product Strategy and Ad Innovation at Peacock
OPERATIONAL VS. INSPIRATIONAL AI (11:45AM - 12:30PM EST)
Artificial Intelligence promises us new ways to make things faster and cheaper, but what happens after (or while) you do that? Is the only purpose of this brilliant new technology to do the same things we've always done, but MORE? In this sessions, we'll discuss the other side of AI that promises near limitless returns for your brand: Inspirational AI.
Speaker: Jason Carmel, Global Creative Data Lead at Wunderman Thompson