LGBTQ+ Forum
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I. WELCOME (11:00 – 11:10AM ET)
II. MEMBER ROUNDTABLE DISCUSSION: SUPPORTING LGBTQ+ COMMUNITY YEAR-ROUND (11:10 – 11:30AM ET)
Successful LGBTQ+ marketing inclusion occurs all year and not just during pride. Pride is a time to honor those who have fought — and continue to fight — for full equality while celebrating the strength and diversity of the LGBTQ+ community. Join this roundtable discussion to learn more about best practices in marketing inclusion.
Engage your fellow committee members in open discussion around evolving issues and current challenges in the agency relations space. Come prepared to share! This is your opportunity to ask questions!
Moderators:
Katie Levesque (she/her), Vice President and Supplier Diversity Director - Truist Financial Corporation
Ali Valin (they/them), Global Editorial Strategy Lead and U.S. LGBTQ+ Pride ERG Co-Lead – Accenture
III. PANTENE- BECOMING ISA (11:30AM – 12:10PM ET)
In Mexican culture, families present their daughters to society as women, at the age of 15, with the traditional Quinceañera party. There are over 1 million celebrations every year. But unfortunately, most trans women are not part of this cultural milestone. A society that uniquely celebrates the passage into womanhood is the same society that excludes trans women from being celebrated. Learn how Pantene is providing visibility and hope to the community through — Isa — a transwomen giving her the Quinceañera celebration she never had.
Speakers:
Gustavo Cracogna, Latin America Beauty | Hair Care Vice President – Procter & Gamble
Arturo Macouzet, Creative Director – Grey NY
IV. BREAK (12:10 – 12:15PM ET)
V. GETTY VISUAL LGBTQ+ STORYTELLING (12:15 – 1:00PM ET)
Getty Images developed an LGBTQ+ collection of images and a guidebook for its use with GLAAD. In this session, we’ll hear best practices for visual storytelling to help marketers and creators identify and leverage imagery that accurately reflects the LGBTQ+ community in all aspects of their identity.
Speaker:
Paige McCrensky, Vice President, Marketing – Getty Images