ANA Legal Affairs Committee: July 2023

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Drilling Down on Dark Patterns, Seal Strategies, and Rules on Reviews

Agenda

DRILLING DOWN ON DARK PATTERNS, SEAL STRATEGIES AND RULES ON REVIEWS
This month, we will discuss recent FTC developments that shed deeper light on how the agency is viewing dark patterns in law enforcement matters, analyze the proposed rule on reviews and testimonials, as well as the revised Endorsement Guides, discuss a recent NAD decision involving the use of seals, and other notable FTC and NAD developments.

Speakers:
Sarah La Voi, Partner, BakerHostetler
Daniel Kaufman, Partner, BakerHostetler
Jack Ferry, Associate, BakerHostetler

ANA Committee Member Testimonial - National Grid

"I am a member of the Digital and Social Media Committee. The committee meetings are a fantastic opportunity to share best practices, learn about new channels and channel enhancements and network with other digital marketing professionals. The case studies and marketing trends shared during the meetings have influenced our digital marketing plans and channel strategies."
Emily Johnson, Manager, Digital Communications, National Grid