In-House Agency
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I. WELCOME (11:00 – 11:10am ET)
II. MEMBER ROUNDTABLE DISCUSSION: TALENT & RECRUITMENT FOR IN-HOUSE AGENCIES (11:10 – 11:30am ET)
Engage your fellow committee members in open discussion around evolving issues and current challenges with talent and recruitment for in-house agencies. Come prepared to share! This is your opportunity to ask questions!
Moderator:
Adam Kleinberg, CEO/Co-Founder - Traction
III. TRACTOR SUPPLY CO. & PETSENSE: BALANCING INTERNAL & EXTERNAL CREATIVE TEAMS (11:30am – 12:10pm ET)
In this session, Tractor Supply Co. & Petsense will provide an overview of their in-house journey and its evolution to best support a very fast moving publicly traded company. Eric Jackson, Vice President of Creative will cover details around their creative partners and processes they use to ensure they are nimble and strategic by allowing a variety of projects to live at the same time.
Speaker:
Eric Jackson – Vice President, Creative – Tractor Supply Co. & Petsense
IV. BREAK (12:10 – 12:20pm ET)
V. ANA IN-HOUSE EXCELLENCE AWARDS SOCIALLY RESPONSIBLE CATEGORY GRAND PRIZE WINNER - CITI CHOSEN NAME (12:20 – 1:00pm ET)
Citi’s mission of enabling growth and progress for all includes growth and progress for transgender and non-binary people, too. As part of Citi’s commitment to helping drive an equitable and inclusive culture, Citi, in partnership with Publicis developed a new feature that enabled trans and non-binary customers to use the name that reflects who they truly are – even if that name is different than their legal name. In this session, you’ll hear from Peter Viento, Head of Creative for Citi Global Marketing and Andrew Vollmer, SVP Group Account Director Publicis as they discuss the insights that ignited this new feature, the pitfalls and triumphs of bringing it to life both on the backend, in marketing and producing during a pandemic. They will also discuss the role of partnerships in getting this groundbreaking work across the finish line, and the unique collaboration between internal and external agency teams to ensure real LGBTQ+ representation in-front of and behind the camera.
Speakers:
Peter Viento, Head of Creative - Citi Global Marketing
Andrew Vollmer, SVP Group Account Director - Publicis