In-House Agency

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: IN-HOUSE AGENCY VALUE OVER TIME (11:10 – 11:40am ET)
When your in-house agency first launched, it was relatively simple to show value of the in-house agency versus outsourcing to an external ad agency. Over time, however, the value of your in-house agency can become less obvious. In this roundtable discussion, we'll discuss how your in-house agency controls costs, measures efficiency, and proves value over external agencies.

III. FRITO-LAY AND QUAKER IN-HOUSE AGENCY CASE STUDY (11:40am – 12:15pm ET)
PepsiCo's in-house agency is producing more content than ever. In this session, Chris Bellinger, vice president of creative and digital at Frito-Lay North America, will dive into how his team brought a number of campaigns to life during a pandemic and his tips for producing engaging content remotely. He will dive into a number of programs his team launched this year, including bringing Cap'n Crunch back to the airwaves, celebrating the return of the football with Twas the Night Before Kickoff, and launching Lay's first ever portfolio campaign starring Tracee Ellis Ross.

Speaker:
Chris Bellinger, Vice President, Creative & Digital - Frito-Lay North America

IV. BREAK (12:15 – 12:25pm ET)

V. FORD: CREATING A SCALABLE VIDEO PRODUCTION MODEL (12:25 – 1:00pm ET)
The challenge of scaling video production, while controlling costs and supporting brand standards, is familiar to all enterprise marketing teams. At Ford, Digital Retail Director Trisha Habucke faced a particularly difficult version of this challenge as she looked to accelerate video adoption among U.S. Ford and Lincoln dealers. Learn how Ford empowered dealers to leverage video locally while protecting global brand equity and about the tools they used.

Speakers:
Trisha Habucke, Digital Retail Director - Ford Motor Company
Nathan Labenz, CEO - Waymark