Ethics Policy

2:00 pm ET
Welcome
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive

2:10 pm – 2:35 pm ET:
Marketing Challenges with Healthcare Offers & Data
Did you know? The healthcare industry is worth over $808 billion in the U.S. and marketing is an essential component to get important information to consumers on their health topics. As we focus on best practices for marketing in an ethical manner, including health issues, Dominic Tassone, a member of the ANA Ethics Code Steering Committee, will lead the Committee discussion as we delve into the world of healthcare offerings and data privacy. We will discuss what regulators are focused on and other related advertising and promotional challenges for those that market health products and services. Bring your insights and questions!
Domenico Tassone | Sr. Director, Product Manager: Marketing - Enterprise Data Science & AI | Elevance Health

2:35 pm – 3:05 pm ET:
Email Marketing Best Practices, Innovations and Challenges
Email is Alive and Well! From the recent changes at Google and Yahoo, to the application of AI, and with looming privacy challenges, email marketing continues to evolve and grow. 2024 is forecasted to catapult email, as we know it, to a whole new level. Let’s chat about what’s on the horizon and how you can align your strategies and best practices for responsible email marketing.
Ryan Phelan | CEO | RPE Origin

3:05 pm – 3:25 pm ET:
Center for Ethical Marketing Update and Committee Discussion
We’ll provide updates on the:

• Ethics Code Initiative
• Data Privacy Framework and the ANA DPF Dispute Resolution Mechanism
• 2023 ANA Ethics Compliance Report – Highlights of Consumer Complaints

Senny Boone | SVP | ANA Center for Ethical Marketing
Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing

3:25 – 3:30 pm ET:
Wrap Up
Senny Boone | SVP ANA Center for Ethical Marketing
Lisa Brown Shosteck | Consulting Director | ANA Center for Ethical Marketing