Email Excellence Committee Meeting - Privacy Vs. Profitability: Is Email under threat?

Welcome to the future of email marketing. In this inaugural meeting of the ANA Email Excellence Committee, we examine what email marketing will look like in a world of data privacy. We will also discuss what you would like to see from this new committee throughout the year. We will explore compelling new ideas, technologies, and experiences shaping the future of email as the ANA brings together leading client-side marketers, practitioners, and experts – virtually and in person.

I.  WELCOME REMARKS (11:00 am – 11:10 am ET)

II. ANA GOVERNMENT RELATIONS UPDATE (11:10 am – 11:30 am ET)

In a fireside chat, Chair Matthew Vernhout interviews ANA DC Leader, Chris Oswald, and D. Reed Freeman, Jr. a Partner at Venable LLP on what ANA members and email practitioners shared as a key concern, advocacy. Chris will speak from a legislative perspective while Reed will share what's happening on the business and technology side. Matt will serve as host and provide a practitioner's acumen. They will cover:

Consumer privacy is in sharp focus for both policymakers and companies alike. New data privacy laws introduced and passed at the federal and state levels, along with changes in company policies surrounding the use and exchange of data are impacting email as a viable marketing channel. This session will discuss how recent proposals and changes in public policy are affecting emailers, and it will explore how new receiver restrictions on deliverability reporting and metrics are challenging the effectiveness of marketers’ use of email to connect with consumers.

Key Takeaways:

• An analysis of how the current data privacy public policy debate is affecting email through a broad review of new data privacy laws and proposals in Congress and state legislatures.
• A better understanding of regulatory and non-regulatory challenges facing email marketers.
• An opportunity to discuss threats and opportunities facing your company with ANA Government Relations.

Speakers:

Christopher Oswald
Senior Vice President, Government Relations
ANA

D. Reed Freeman, Jr. 
Partner
Venable LLP

Matthew Vernhout
VP, Deliverability North America
Netcore Cloud

III. Q&A (11:30 am – 11:40 am ET)

After the presentation, Matthew Vernhout will field questions from member participants for both Christopher Oswald, SVP of ANA's Government Relations, and D. Reed Freeman Jr., Partner at Venable LLP.

IV. Roundtable Discussion (11:40 am – 12:20 pm ET)

In this inaugural meeting of the new ANA Email Excellence Center Committee, we will discuss the future direction of the committee, its purpose, and topics of interest for future exploration. We will also cover how to grow the committee, and better understand what matters to you - the member.

V. Meeting Wrap Up (12:20 pm - 12:30 pm ET)

Review and discuss upcoming event dates.