Digital & Social

HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30AM)

I. Gamers’ Snacks Level Up: How Influencer Marketing Drove Actual Sales for Nestle (11:30 - 12:15PM ET)
Hot Pockets doubled down on their investment in esports & gaming and launched its Pockets 4 Bits campaign and a partnership with HALO. What resulted was unprecedented consumer demand, increased brand popularity within the gaming community and continued success with a passionate consumer demo.

Gabe Gordon of Reach Agency and Bryan Waddell of Nestle discuss their roadmap to success with gamers.

Key Takeaways include:

1. Discover what your audience is passionate about and how to reach them online.

2. Understand the importance of authentically connecting with your audience through influencers.

3. Identify value exchanges that will win over consumers and move them to action.

Speaker(s):
Bryan Waddell, Head of Influencer, Gaming and Esports, Nestlé
Gabe Gordon, Co-founder & Managing Partner, Reach Agency

II. Pampers & Snapchat AR Storybook Library (12:15 - 1:00PM ET) 
In partnership with Snapchat, Pampers is leaning into Augmented Reality to create meaningful experiences for parents and babies across the country. Through the insight that over 4mm children under the age of three will not have been read to in their lifetime, Pampers is bringing accessibility of books to all parents through the power of AR. In 2021, Pampers launched the first set of storybooks on Snapchat with Twinkle Twinkle Little Star, Peter Rabbit, and stories recognizing PRIDE month, Juneteenth, and Hispanic Heritage Month.

Speaker(s):
David Warner, Senior Director of Media, P&G
Jackie Ferrentino, Snap P&G Team Lead