Content Marketing
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INTRODUCTIONS (11:00AM – 11:15AM EST)
John Paquin, Director of the Content Marketing Committee, ANA
ROUNDTABLE DISCUSSION (11:15AM – 11:35AM)
I. Let’s Help House Hunters: Engaging New Tools from Realtor.com (11:35AM – 12:15PM)
Deciding to buy a home is a big decision—maybe the biggest a person makes in their life. But it’s also a million-and-one smaller decisions: What color will I paint the kids’ rooms? Can I keep up with hardwood floors? Will a freezer drawer or side-by-side refrigerator work better for my family? Realtor.com’s proven branded utility format presents a unique opportunity for brands to truly be of service to future homeowners as they navigate this process. In Let’s Help House Hunters, Chris will share real-life examples of branded utilities his team created for big box home improvement and paint partners along with ideas for what’s next.
Speaker:
Chris Phillips, VP Branded Content Sales & Strategy, Realtor.com
II. Sourcing Video at Scale: What the news industry can teach us about video production (12:15PM – 12:55PM)
Jason Pheister, Vice President, Content and News, North Region of Spectrum and Lindsay Stewart, CEO and Co-Founder of Stringr will share how Spectrum News has been able to scale the video content they need on a daily basis by sourcing video quickly and effectively from a wide geographic area - without sacrificing their authenticity or brand. We’ll discuss how brands and marketers also have the same challenges with video sourcing and what the news industry can teach us.
Speaker:
Jason Pheister, Vice President, Content and News, North Region, Spectrum
Lindsay Stewart, CEO & Co-Founder, Stringr
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Speaker Bios
Chris Phillips, VP Branded Content Sales & Strategy, Realtor.com
Chris Phillips (he/him) is the VP, Branded Content Sales & Strategy at Realtor.com, a NewsCorp company. He leads the team responsible for concepting and developing custom marketing for partners including Benjamin-Moore, Walmart, and The Home Depot. He’s also on the judge’s panel for the Digiday Content Marketing Awards and the co-leader of Beyond Pride, Realtor.com’s LGBTQ+ employee resource group. Prior to joining Realtor.com, Chris was a founding employee of Apartment Therapy and The Kitchn, where he started their award-winning custom content practice. Chris began his career in agency land working at i-traffic and Tribal DDB. He is a graduate of King’s College (Wilkes-Barre, PA) and lives in Brooklyn with his husband and son. Chris writes essays focusing on his experience of fatherhood.
Jason Pheister, Vice President, Content and News, North Region, Spectrum
Jason Pheister is an accomplished media leader, producer, director and writer with success in long and short-form dynamic content. He is an award-winning show creator and executive producer of several nationally-acclaimed documentaries and news programs. Currently, Jason is Vice President, Content and News - North Region for Spectrum. He is responsible for regional business operations, editorial strategy, multi-platform content creation, production, culture and collaboration within Charter Communication’s 30+ local Spectrum News and Sports group.
Lindsay Stewart, CEO & Co-Founder, Stringr
Lindsay Stewart is co-founder of Stringr, a media-tech company with an international network of 100,000+ videographers that can be mobilized to capture news in minutes, anywhere. A veteran producer with ABC News, Fox News, and Bloomberg TV, Lindsay spotted inefficiencies in the ways that newsrooms covered breaking news and sought out to change them. Together with co-founder Brian McNeil, Lindsay launched Stringr in 2014.