Content Marketing

INTRODUCTIONS (11:00AM – 11:15AM EST)

ROUNDTABLE DISCUSSION (11:15AM – 11:35AM)

I.Sustainable Brands (11:35AM – 12:15PM)
Sustainable Brands – a global community of brand innovators who are shaping the future of commerce worldwide will discuss how Content Marketing can uniquely position brand to align business and society while driving brand innovation, value creation, and positive impact.

Speaker:  Etienne White, VP – Brands for Good, Sustainable Brands

II.Content marketing trends to watch in 2022 (12:15PM – 12:55PM)
As business buying changes, and marketers struggle to adapt, we must continually refresh our content marketing strategies.  In this fast-paced session, we will review a dozen trends we see in B2B marketing, and the directions where these trends will likely lead our content marketing for success in 2022. 

Speaker: Ruth Stevens, President, E-Marketing Strategy

WRAP UP 

Speaker Bios 

Etienne White, VP – Brands for Good, Sustainable Brands

Etienne is a marketing and sustainability strategist, writer and speaker. She currently leads Sustainable Brands' Brands for Good — a collaboration of leading brands committed to unleashing the power of their collective brand influence to accelerate mainstream consumer behavior change at scale, and fuel the adoption of sustainable lifestyles.

With more than 20 years of global brand management and marketing experience, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels.

Prior to heading up Brands for Good, Etienne founded and ran a company called ‘Possible’ for four years. Through 'Possible', she worked at the nexus of sustainability and marketing to help make the impossible, possible, with a diverse array of brands in the U.S., Europe and Latin America. Previously, Etienne was Chief Marketing Officer at the Forest Stewardship Council, where she led the research, strategic and creative development of the global ‘Forests for all Forever’ rebranding. Before this Etienne held positions as VP Marketing for two U.S. specialty retailers.

Etienne began her career with over a decade in advertising (working at agencies such as Fallon and Leo Burnett) leading award-winning, business-building marketing for a variety of global brands including Citibank, Nintendo, and Procter & Gamble.

Ruth Stevens, President, E-Marketing Strategy

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. 

Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires) and Indian Institute of Management Bangalore.   

Ruth is a guest blogger at Biznology, CustomerThink and Business 2 Community, and a contributing writer at Ad Age and Adweek. She co-hosts the Marketing Horizons podcast. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an M.B.A. from Columbia University. Learn more at www.ruthstevens.com.