Brand Activation Legal Committee: March 2021

For March’s meeting, attorneys from Reed Smith LLP will provide updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law. Erika Auger, Courtney Fisher, Michael Isselin, and Toam Rubinstein will be presenting.

Erika Auger, Associate, focuses her practice on advertising and marketing, including counseling on digital and social media, right of publicity matters, sweepstakes and promotions, and she advises on the protection, maintenance, and licensing of copyrights and trademarks. Her practice also includes drafting and reviewing various agreements including advertising agency/client agreements, media planning/buying agreements, and sponsorship agreements.

Courtney Fisher, Associate, is a member of Reed Smith’s Global Regulatory Enforcement Group, where she focuses on government investigations, criminal and regulatory proceedings, and related civil litigation. Courtney also maintains a commercial litigation practice in which she represents clients in complex litigation matters in federal and state courts.

Michael Isselin, Associate, in the Entertainment and Media Industry Group. His practice focuses on the various aspects of advertising and marketing, including talent and influencer marketing, digital and social media, advertising compliance, consumer protection and sweepstakes and promotions. Michael advises clients on talent and influencer endorsement and advertising, matters, SAG-AFTRA issues, FTC compliance, branded entertainment deals and new media developments. He drafts, reviews, and negotiates a range of agreements, including celebrity endorsement and talent agreements, branded entertainment deals, media planning/buying agreements, and content licenses.

Toam Rubinstein, Associate, in the Entertainment & Media Group.  She focuses her practice on advertising, including product innovation, emerging and traditional media distribution, talent and influencer marketing as well as live event production, including event sponsorship, talent buying and live streaming. Toam's transactional practice also includes drafting and negotiating international trademark licenses, choreography commission agreements and mobile app development and service agreements. Additionally, Toam spent a month on secondment with Frito-Lay, Inc. between September 9, and November 8, 2019.