B2B Committee: 2020 Vision in B2B Marketing @IBM Watson Astor Place

Give yourself a holiday present early this year at the ANA’s last meeting of the year. This B2B Marketing Working Leadership Group starts a little later and ends a little earlier to give you a chance to breathe, catch up, learn, and get a jump start on 2020. Hosted at IBM’s iconic Watson Center, you’ll even get a private tour and demo of IBM Watson AI Today.

Marketing’s newest frontiers are parts strategy, creativity, business, and technology, and to succeed you need to constantly be improving your skills and knowledge base in each area and to hone your acumen on which skill is most relevant when, and how they all work together.

The small group will start with a light networking coffee and fresh fruit and snacks.

IBM’s Watson Today Tour

Most of us know Watson as the winner from the Jeopardy Tournament of Champions. With at least one leading U.S. Presidential Candidate suggesting we are on the eve of the 4th Industrial Revolution, come and go on a private tour of what’s next with Watson, the most well-known name in AI and what it’s demonstrating now (room for 20 people only.)

Tapping into and leveraging AI right now

AI is the new frontier in business.  It’s everywhere we look whether we know it or not…. Siri, iPhone, Uber, Amazon, Netflix and so on. Business leaders that are embracing this new technology are outperforming their competitors. 

AI lets you unlock the value of data in entirely new, profound ways. In fact, AI is really about Augmented Intelligence freeing you from repetitive tasks and scaling an insurmountable amount of data that is near impossible for people in any reasonable amount of time. Put your energy into higher-value work and start predicting and shaping the future with the speed and power of AI. Learn how now at this session. It’s AI. Applied.

Shuli Hervitz
Sr. Consultant
IBM Digital Strategy

Renata Kuchembuck
Partner, Digital Strategy
IBM 

B2B 2020 Foresight: 20 Simple Steps to Create Great B2B Advertising

The key to great advertising today is to start a conversation, not to nail a sale. Learn how to help yourself, your team, your company and grow bigger, better, faster and connect before you collect.  People need to be engaged with who you are and what you do. The dialog that follows creates the path to B2B success.

Paul Kurnit
Clinical Professor of Marketing
The Lubin School of Business, Pace University

Networking Lunch

The Future of B2B Report: First Look

ANA Marketing Futures focuses on the innovations and trends that will shape the future of marketing to prepare brands for the challenges and opportunities that lie ahead. The world of B2B marketing has seen a remarkable change in the last 5-10 years, whether through the increasing sophistication of marketing and media technology, or the evolving approach to engaging customers on an emotional level. As we prepare for 2020, Marketing Futures will preview its report on the Future of B2B, sharing innovative case studies and expert perspectives on digital transformation, marketing automation, and more.

Michael Berberich
Director of Marketing Futures & Content Innovation
ANA Marketing Futures

Money Slide: 2019 ANA Members Top Three Trends for B2B in 2020: Round Table Discussion

In every presentation, there’s that one slide you want to take home (hopefully.) We call that “The Money Slide.” But if you’re like most marketers, you’re busy and maybe you didn’t make it to more than one or two or even any of the other five hundred and ninety-nine events ANA did earlier in 2019. Each one featuring an average of five presenters or so each with an average of thirty slides or so. For you metrics geeks, that would be 89,850 slides. Good news: we did. And at this is ANA’s last in-person meeting of the year, combination holiday get together, end of year party, and welcome new year celebration, we’ve culled through every single slide of every single of those events, and that’s not even counting, and we’re going to share the top three trends/insights marketers like you leveraged and scored, in this session.

Chris Vitrano
Chief Marketing Officer 
Nelson Schmidt

Sonia David
Director
ANA

Holiday Spirits – At approximately 2:30 PM or so, we’ll wish you a Happy Holidays with a Holiday Networking Mixer with light spirits and hor de oeuvres. 

(Agenda subject to change)