The Best of the ANA B2 Awards: B2B Committee Meeting

Join us virtually for the best of the 2022 ANA B2 Awards! The B2 Awards are ANA's largest peer-reviewed awards program recognizing results-driven B2B marketing. Meet the teams behind two award-winning campaigns and stay around for a very special virtual roundtable session.

AGENDA:

I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET


II. Best of the B2 Awards - Part I: 11:10 am - 11:40 am ET

In this presentation, you’ll hear from National Grid's Janae Jones and Mower's Ashley Montanaro as they share the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program. This case study won Gold in the Media Strategy category and created awareness and educated the National Grid commercial customers on the variety of energy efficiency programs available to each segment and relevant to their particular needs.

Presented by:

Janae Jones
Manager of Commercial Energy Solutions Marketing
National Grid

Ashley Montanaro
Vice-President, Account Director
Mower

III. Best of the B2 Awards - Part II: 11:40 am - 12:20 pm ET

Smita Reddy, U.S. Brand Chair at Edelman, will share the Degree case study, Trainers for Hire. This campaign won two gold B2 Awards and was a contender for the Members’ Choice: Best in Show Award. Trainers for Hire showcased Degree’s mission to make movement accessible to everyone and tackle the issue of representation by becoming an ad hoc recruiting department for the fitness world.

Presented by:

Smita Reddy
U.S. Brand Chair
Edelman

III. Roundtable Discussion: 12:20 am - 12:50 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to award-winning campaign submissions. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

V. Closing Remarks from the ANA: 12:50 pm - 1:00 pm ET

(Schedule subject to change)