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Customer Experience Committee Meeting: Elevating Customer Experience with AI

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Join in, as the founder of GoWest.ai, a leading AI advisory and assessment firm, will spotlight the role of Artificial Intelligence in enhancing customer experience (CX) within the marketing and advertising sectors. This session will offer a comprehensive exploration of how AI can be harnessed to deliver more personalized, efficient, and engaging customer interactions, while also addressing the ethical considerations and potential pitfalls of AI deployment. Following the main presentation, a roundtable will be led by McDonald where we will focus on leveraging custom GPT technology for branding and identity creation, specifically aimed at enriching the customer experience.

AGENDA:


I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET


II. Elevating Customer Experience with AI: Innovation, Challenges, and Ethical Practices in Marketing and Advertising: 11:10 am - 11:40 am ET

In this session, West McDonald, the founder of GoWest.ai, a leading AI advisory and assessment firm, will spotlight the role of Artificial Intelligence in enhancing customer experience (CX) within the marketing and advertising sectors in the following ways:

  • AI as a Catalyst for Enhanced Customer Experience (CX):  Learn about the latest AI innovations that are reshaping customer engagement in marketing and advertising, from personalized content delivery to real-time customer support, and how these advancements can create more meaningful and satisfying customer interactions.
  • Ethical AI Use and Customer Trust:  Understand the critical importance of ethical considerations in employing AI technologies for CX improvements. This includes addressing privacy concerns, ensuring data protection, and avoiding biases to foster greater trust and loyalty among customers.
  • Balancing Innovation with Responsibility:  Discover strategies for integrating AI into marketing and advertising efforts in a way that prioritizes customer welfare and maintains transparency. Attendees will gain insights into how companies can navigate the challenges of implementing AI while ensuring it serves to enhance, rather than detract from, the overall customer experience.

Presented by:


West McDonald
Founder

GoWest.ai
Click here for Bio

 

IV. Roundtable Discussion - Harnessing Custom GPT for Creative Branding and Identity Solutions: 11:40 am - 12:20 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to CX. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of Customer Experience.

This interactive session, led by West McDonald, will delve into the practical application of custom GPT technology to revolutionize branding and identity efforts, with a focus on improving CX. Participants will:

  • Explore the Creation of Custom GPT Models:  Learn the fundamentals of developing a custom GPT model tailored to specific branding and identity needs, facilitating a deeper connection with customers through personalized content and interactions.
  • Realize Time Savings and Creativity Boosts:  Understand how custom GPT can streamline the creative process in developing branding materials and identity kits, thereby saving valuable time and resources while also unlocking new avenues for creative expression.
  • Experience Hands-On Implementation:  Engage in a guided session on setting up and utilizing a custom GPT model, complete with practical examples and tips for integrating these tools into marketing strategies to enhance customer engagement and satisfaction.

V. Closing Remarks from the ANA: 12:20 pm - 12:30 pm ET