Joint Agency Relations & Media Leadership, West Coast Chapter

PLEASE NOTE: Due to security restrictions, you must register in advance to attend this committee meeting. You must be registered no later than 3 pm ET on June 15. Anyone not on the registered attendee list will not be permitted entry.

PARKING: Attendees should park in the Frankenstein Parking Structure at Universal Studios Hollywood. NBCUniversal will cover the cost of parking for all attendees.

NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME/INTRODUCTIONS (9:45 – 10:00AM)


I. NBCUNIVERSAL & TOYOTA: AGENCY RELATIONS CASE STUDY (10:00AM-11:00AM)
NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. In this session, Cherie Cohen, Senior Vice President, Portfolio Sales – NBCUniversal, will share their approach to client and agency partnerships, with a spotlight on Toyota, as a preferred partner. Dionne Colvin-Lovely, Director, Marketing Strategy and Performance - Toyota Motor Sales USA, will provide an overview of their experience and learnings from implementing a new agency management strategy. They will also discuss what success looks like in agency relations in 2016 and beyond.

Speakers:
Cherie Cohen, Senior Vice President, Portfolio Sales – NBCUniversal
Dionne Colvin-Lovely, Director, Marketing Strategy and Performance - Toyota Motor Sales USA


II. PLANTRONICS: IN-HOUSE AGENCY APPROACH TO INFLUENCER MARKETING (11:15AM-12:15PM)\
In this session, Michael Kelly, Senior Influencer Program and Social Media Manager - Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair, will share Plantronics' approach to influencer marketing and will discuss media related issues such as how ad-blocking, bot-fraud and the demise of the traditional publishing industry makes influencer marketing such an important tactic for brands to get their messages in front of key audiences. This session will feature some examples of recent campaigns that integrate influencer marketing with paid social campaigns and the role that the in-house agency team plays.

Speaker:
Michael Kelly, Senior Influencer Program and Social Media Manager - Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair


LUNCH (12:15-12:45PM)


III. MANAGING AGENCY-MARKETER RELATIONSHIPS (12:45PM-1:30PM)
In this session, Catherine Benison, CEO - Select Resources International, will share insights into the current U.S. agency landscape, trends in new agency models, as well as share best practices for your agency-marketer relationships. This session will also feature insight into topics such as programmatic buying, the rise of in-house agencies, and other hot topics for marketers.

Speaker:
Catherine Bension, CEO - SelectResources International


IV. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (1:30-2:30PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the committee members to share their thoughts on the following media issues and discuss other topics that can brought to the committees as we plan future meetings. Key topics include:

1. Programmatic / Agency Trading Desks
2. Native Advertising
3. Measurement
4. Data / Media Attribution
5. Global Media Management
6. Media Agency Management
6. Mobile
7. Branded Content

Facilitators:
Michael Kelly, Senior Influencer Program and Social Media Manager - Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair
Greg Wright, Director, Committees and Conferences – ANA


V. VIP ACCESS: THE WIZARDING WORLD OF HARRY POTTER™ (3:00-5:00PM)
Attendees at this committee meeting will be part of a special guided tour through The Wizarding World of Harry Potter™, following the meeting. The Wizarding World of Harry Potter™ is Universal Studios Hollywood's latest addition, which opened earlier this year. Attendees are welcome to stay in the park after the tour. Universal Studios Hollywood attracts millions of visitors each year to its movie-based theme park and studio backlot, where tourists can explore how movie magic is made.