In-House Agency, West Coast Chapter

This event is in-person only and no virtual option is available. 

I. NETWORKING BREAKFAST (9:00 – 9:30AM PT)

II. WELCOME AND INTRODUCTIONS (9:30 – 9:45AM PT)

III. E&J GALLO WINERY: OUR JOURNEY INTO THE WORLD OF CGI (9:45 – 10:20AM PT)
Our hosts, E&J Gallo Winery, will begin the meeting with a keynote presentation on their in-house team's work with CGI. Learn more about E&J Gallo's journey from discovery through execution of complex production capabilities that have elevated the quality of their work and improved their overall production output.

Speakers:
Jason Higgins, Structural Design Manager – E&J Gallo Winery
Brian Sturkie, Senior Manager, Prototyping and VFX – E&J Gallo Winery

IV. LENOVO: 5 PILLARS FOR IN-HOUSING SUCCESS (10:20 – 10:55AM PT)
Lenovo started their in-housing journey two years ago and has already seen solid gains. In this session, Rick Corteville, the executive lead for Lenovo’s Global Media COE, will outline the five pillars that their in-house team was built upon along with the success and learnings they have driven to date.

Speaker:
Rick Corteville, Executive Lead, Global Media COE – Lenovo

V. BREAK (10:55 – 11:10AM PT)

VI. SYNCHRONY: SCALING AN IN-HOUSE PERFORMANCE MARKETING TEAM (11:10 – 11:45AM PT)
While many in-house teams are developed to lead creative direction for their brands, their responsibilities can vary based on the needs of the business. Lauri Vela, SVP of performance marketing, is the architect behind the development of Synchrony Financials' first in-house performance marketing team. She will describe the journey to building this team from the ground-up, its organizational structure today, and plans for growth.

Speaker:
Lauri Vela, SVP Performance Marketing – Synchrony

VII. VISION SERVICE PLAN (VSP): CREATING A BRAND STRATEGY FOR A HOUSE OF BRANDS (11:45AM – 12:20PM PT)
In-house teams shine brightest when faced with big challenges. One of the biggest for in-house creative teams is maintaining brand consistency across a house of brands, each with their own style guides and strategies. Rob Kalmbach, senior director of brand management and creative strategy at VSP, sits at the helm of the creative process. Learn how his team ensures critical message consistency across each brand.

Speaker:
Rob Kalmbach, Senior Director, Brand Management and Creative Strategy – Vision Service Plan

VIII. LOGITECH: THE IMPORTANCE OF COLLABORATION (12:20 – 12:55PM PT)
As 2022 category winners in the ANA In-House Excellence Awards' Best Collaborative Effort category, Logitech's in-house team understand and excel at collaboration with internal and external partners. Their commitment to driving business growth bolsters their trust with internal stakeholders, while their creative ambitions and eye for quality make them an ideal partner for external partners. Learn how they balance both sides while producing award-winning campaigns.

Speakers:
Lisa Boli, Executive Producer, Creative Production - Logitech
Rebecca Pollock, Global Head of Brand - Logitech

IX. LUNCH (12:55 – 2:00PM PT)

X. LOUIS M. MARTINI WINERY: WINE TASTING (2:00 – 2:30PM PT)
Exclusively for ANA members, book a private wine tasting in the heart of Napa Valley. Contact Peter Kenigsberg (pkenigsberg@ana.net) to learn more.