Agency Relations

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. ANA PATENT INFRINGEMENT DEFENSE INSURANCE (9:45-10:00AM)
The ANA has announced a program to provide members with focused patent infringement defense insurance protection for marketing and advertising activities. Patent assertion entities (PAEs), sometimes referred to as patent trolls, are firms which have the sole business of asserting patent claims against targeted companies, costing those companies millions of dollars in fees in order to defend against the claim. In the advertising space, PAEs have been increasingly in the news by claiming ownership of many common advertising practices. As a result, marketers and/or their agencies could be faced with demands to pay large fees to PAEs that have not provided any direct services or technology to an advertising campaign, or, in many cases, contributed to any innovation. Furthermore, patent infringement is not covered under standard advertising liability policies, and thus far, standalone policies for patent infringement haven't met the specific needs and core concerns of members. To address this issue, the ANA Patent Infringement Defense Insurance Program provides members with focused patent infringement defense insurance protection for marketing and advertising activities. This session will provide an overview of the program.

Speakers:
Alex Fjelstad, Retail Insurance Broker – Twin City Group
Marc Kaufman, Partner – Reed Smith LLP


II. 15 YEARS OF MAKING IT WORK AND THE LESSONS LEARNED (10:00-11:00AM)
One hears all the time how hard it is to build client-agency relationships that work. And it is hard. But after 15-years working together across three different companies Julia Mee, Sr. Director of Advertising, Media & Sponsorships – Cisco Systems, and John Coyne, Global Group Account Director – Goodby, Silverstein & Partners, have learned a handful of lessons that are fundamental to building an enduring partnership. They will share their principles and experiences that have led to award-winning work, built brands and driven results, and made it fun to work together for more than a decade.

Speakers:
John Coyne, Global Group Account Director – Goodby, Silverstein & Partners
Julia Mee, Sr. Director of Advertising, Media & Sponsorships – Cisco Systems


III. THE STATE OF THE ART ON AGENCY INTEGRATION (11:15AM-12:15PM)
Single holding company agencies, multi-agency 'war rooms', Brand Agency Leader models – it seems everyone has a fresh take on the ideal agency integration model. Over the last six months, consultancy firm R3 has reviewed hundreds of models worldwide, and produced a report – "Integration 40" – to look at the forty best examples of integrated marketing – from a creativity and process perspective – in the last year. In this session, Greg Paull, Principal – R3, will showcase working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"

Speaker:
Greg Paull, Principal – R3


LUNCH (12:15 – 1:00PM)


IV. PWC: A LOOK INSIDE IN-HOUSE VIDEO PRODUCTION (1:00-2:00PM)
In this session, Alexander Zuver, Director of Video – PwC, will give you an inside look at PwC's in-house video production agency. Alex will share best practices and lessons learned in running an in-house video production team.

Speaker:
Alexander Zuver, Director of Video – PwC


V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, we will open up the discussion to talk about issues that ANA Agency Relations Committee members are facing and build upon those topics to explore in future meetings. The ANA will provide an update on task force progress, including those on incentive compensation and project work.

Facilitators:
Eve Reiter, Vice President, Global Supply Management – American Express Company and ANA Agency Relations Committee Chair
Gregory Wright, Director – ANA