Soundbites
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains the common creation tool of his team’s AI-based compliance review process.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains technology that his team uses to help with the compliance review process.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, explains what metrics should be tracked from the perspective of a marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, talks about how to identify the customer journey.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas and Robert Morton – National Instruments and Rob Whitney – Univar Solutions
Soundbites March 25, 2021Ana Villegas and Robert Morton from National Instruments and Rob Whitney from Univar Solutions offer advice for how marketing and sales team can stay aligned.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Rob Whitney – Univar Solutions
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Robert Morton – National Instruments
Soundbites March 25, 2021Robert Morton, Vice President of Sales for Europe, the Middle East, and Africa (EMEA) discusses how a sales team can build credibility with a marketing team.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Robert Morton – National Instruments
Soundbites March 25, 2021Robert Morton, Vice President of Sales for Europe, the Middle East, and Africa (EMEA) at National Instruments, discusses changes in how marketing and sales teams work together.
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A New Framework for B2B Marketing: Raja Rajamannar – Mastercard
Soundbites March 24, 2021Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, shares his thoughts on how data and insights can help B2B marketers communicate in a more personal manner.
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A New Framework for B2B Marketing: Raja Rajamannar – Mastercard
Soundbites March 24, 2021Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, talks about the opportunities for B2B marketers to improve customer relationships.
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A New Framework for B2B Marketing: Raja Rajamannar – Mastercard
Soundbites March 24, 2021Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, discusses the new technologies B2B marketers can use.
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Becoming a B2B Segment-of-One Marketer: Bill Borrelle — Pitney Bowes
Soundbites March 24, 2021Bill Borrelle, CMO of Pitney Bowes, shares his thoughts on how to reconcile the analytical side of marketing with innovation.
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Becoming a B2B Segment-of-One Marketer: Bill Borrelle — Pitney Bowes
Soundbites March 24, 2021Bill Borrelle, CMO of Pitney Bowes, talks about how Pitney Bowes has incorporated marketing agility.
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Becoming a B2B Segment-of-One Marketer: Jamie Mallinger — Vetsource
Soundbites March 24, 2021Jamie Mallinger from Vetsource talks about how his company considers marketing investments.
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Becoming a B2B Segment-of-One Marketer: Jamie Mallinger — Vetsource
Soundbites March 24, 2021Jamie Mallinger from Vetsource talks about marketing innovation at his company.
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Becoming a B2B Segment-of-One Marketer: Panel Discussion
Soundbites March 24, 2021Speakers from Publicis Sapient, Pitney Bowes, and Vetsource share their advice for B2B marketers.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, talks about product management at Publicis Sapient.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, talks about how she fosters a sense of innovation at her firm.
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Becoming a B2B Segment-of-One Marketer: Teresa Barreira — Publicis Sapient
Soundbites March 24, 2021Teresa Barreira, CMO of Publicis Sapient, shares how she thinks about metrics for her company.
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