Soundbites
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Jack Daniel’s on How to Extend LGBTQ+ Marketing Beyond Pride Month
Soundbites October 25, 2021Fabricia de Silva, multicultural marketing manager at Brown-Forman/Jack Daniel’s Tennessee Whiskey, shared her view on both the importance of ensuring LGBTQ+ are represented in marketing efforts beyond Pride Month and some of the ways the Jack Daniel’s brand accomplishes this.
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Deloitte’s CMO on Why CMOs Must Make Purpose a Company-Wide Enterprise
Soundbites October 8, 2021Suzanne Kounkel, CMO at Deloitte and member of the ANA CMO Growth Council, explained why brand purpose is the rallying cry CMOs must embrace to spur innovation, business growth, and employee engagement at a time when all of those things are desperately needed.
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UPS CMO Kevin Warren on Satisfying Both Shareholders and Stakeholders with Purpose
Soundbites October 8, 2021Kevin Warren, CMO at UPS, explained how purpose leads to profit in such a way that committing to it allows businesses to satisfy the financial desires of shareholders while also satisfying the social responsibility expectations consumers have for brands.
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Kohl’s on the Importance of Personalization and Marketing to a Diverse Audience
Soundbites October 7, 2021In this session, Greg Revelle shared how Kohl's transformed its marketing with a hyper-focus on personalization and loyalty.
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Unilever’s COO on the Need to Serve Humans, Not Consumers
Soundbites October 6, 2021Esi Eggleston Bracey, COO and EVP of Beauty and Personal Care at Unilever, outlined the responsibility brands have to serve humans, driving positive impact and improving life for society at large through their purpose efforts.
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Why Smaller Brands Are Doing Purpose Better Than the Big Ones
Soundbites October 6, 2021Johnson & Johnson’s Manoj Raghunandanan outlines some of the qualities smaller, digitally-native brands possess that allow them to actually do purpose better than many of their Fortune 500 counterparts.
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Where LEGO’s Digital Creative Director Finds His Inspiration
Soundbites August 12, 2021James Gregson, digital creative director The LEGO Group, shared some of the ways he and his creative team get and stay inspired.
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How Involving Employees in Brand Purpose Drives Creativity and Innovation
Soundbites August 2, 2021Jennifer Crawley, SVP of Purpose and Sustainability at Barkley, revealed how purpose-based innovation inspires the entire organization to feel responsible for the brand’s purpose efforts, allowing the entire team to work toward one common goal and drive more meaningful results.
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Strategically Prioritizing Budget Allocation with NI CMO Ana Villegas
Soundbites July 22, 2021Ana Villegas, CMO at NI, explains her ruthless approach to budget optimization, using data to determine where budget investment is and isn’t working and not being afraid to pull the plug when it is not.
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How King’s Hawaiian Optimizes Segmentation on Digital
Soundbites July 20, 2021Chad Donvito, CMO at King’s Hawaiian, outlines how his brand has modernized its approach to consumer segmentation and targeting in digital media channels.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express talks about regulatory checks that are hard and easy to automate.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express answers whether AI will replace a human marketing compliance reviewer.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains the common creation tool of his team’s AI-based compliance review process.
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Applying AI to Marketing Creative Review: Harvey Raymundo — American Express
Soundbites March 30, 2021Harvey Raymundo from American Express explains technology that his team uses to help with the compliance review process.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, explains what metrics should be tracked from the perspective of a marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas – National Instruments
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, talks about how to identify the customer journey.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Ana Villegas and Robert Morton – National Instruments and Rob Whitney – Univar Solutions
Soundbites March 25, 2021Ana Villegas and Robert Morton from National Instruments and Rob Whitney from Univar Solutions offer advice for how marketing and sales team can stay aligned.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Rob Whitney – Univar Solutions
Soundbites March 25, 2021Ana Villegas, Chief Marketing Officer at National Instruments, shares her thoughts on how technology can drive marketing and sales alignment.
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Perfect Pairs: Chip and Dip. Pen and Paper. Sales and Marketing: Robert Morton – National Instruments
Soundbites March 25, 2021Robert Morton, Vice President of Sales for Europe, the Middle East, and Africa (EMEA) discusses how a sales team can build credibility with a marketing team.
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