Soundbites
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation
Soundbites May 24, 2022Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition
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If Your Brand Campaigns Aren’t Built for the Long-Term, You’re Doing Them Wrong
Soundbites May 24, 2022Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Soundbites May 23, 2022Insight SVP of marketing Amy Protexter explains why Insight created a brand awareness campaign.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Damaging Work Can Be Damaging
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, explains why it's important to avoid damaging work in a campaign.
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Rising Prices and the Impact They Have on Every Company
Soundbites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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The Definition of Social
Soundbites April 29, 2022Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.
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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform
Soundbites April 13, 2022Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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In-House Agencies Working with External Agencies
Soundbites March 16, 2022Andrew Graff from Allen & Gerritsen talks about the relationship between in-house agencies and external agencies.
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Knowing When It’s Time to In-House
Soundbites March 16, 2022Jamie Lewis from The Wonderful Company discusses how to evaluate when a company should use an in-house agency.
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Brands Delivering Personalization
Soundbites March 3, 2022Luke Kigel from Walgreens discusses the opportunities for brands to offer personalization in the privacy ecosystem.
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Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends
Soundbites February 9, 2022Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.
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Assessing the Value of a Brand
Soundbites January 27, 2022Arcadia’s Evan Bashoff discusses how his company determines the value of a brand.
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How Brands Can Connect with Influencers
Soundbites January 20, 2022Jasmine Enberg from Insider Intelligence offers suggestions for brands that are connecting with nano- and micro-influencers.
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How The Glenlivet Measures Experiential Efforts Like Its NYFW Partnership
Soundbites December 9, 2021Using the brand’s partnership with New York Fashion Week as an example, Sona Bajarla, VP of marketing at Pernod Ricard USA, shared how her team at The Glenlivet proves the value of its experiential marketing efforts to the wider organization.
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How The Wall Street Journal Determines the Best Content Mediums for Its Brand Partners
Soundbites December 3, 2021Stephanie Chang, VP and global editor of content at The Trust — The Wall Street Journal’s branded content arm — shares how her team uses data and experience to determine the best content mediums and formats to drive engagement for brand partners.
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