Soundbites
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How A&W Poked Fun at its Past and its Fans to Drive New Business
Soundbites July 14, 2022A&W explained how it leveraged one of the major failures in the brand’s history to poke fun at itself and its customers in a new campaign that would deliver a considerable uptick in sales.
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Brands Must Pay Attention to Audience Attention
Soundbites June 29, 2022Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.
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Why Attention Needs to Be Part of Your Digital Measurement Mix
Soundbites June 29, 2022Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.
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The Purpose-Profit Disconnect Is a Myth and the Data Proves It
Soundbites June 28, 2022Jeff Fromm, brand purpose evangelist and author of The Purpose Advantage, joined the ANA Brand Purpose Committee to explain why those who argue, in part, that purpose is disconnected from profit are incorrect, providing a wealth of data to back up his argument.
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OneMain Financial Handles Customers with Care
Soundbites June 17, 2022Chris Denney from OneMain Financial explains his company’s approach to customer relationship management.
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E-Commerce and Retail Media in an Omnichannel World
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the e-commerce and retail media space looks like in an omnichannel world.
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Impact of Retail Media on Brands and Retailers
Soundbites June 7, 2022Paras Shah, director of omnichannel shopper marketing at Georgia Pacific, discusses what the impact of retail media is on brands and retailers.
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How to Use Consumer Data to Guide Marketing Spend and Content Priorities
Soundbites May 25, 2022Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.
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Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation
Soundbites May 24, 2022Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition
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If Your Brand Campaigns Aren’t Built for the Long-Term, You’re Doing Them Wrong
Soundbites May 24, 2022Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Soundbites May 23, 2022Insight SVP of marketing Amy Protexter explains why Insight created a brand awareness campaign.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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Client-Side RFPs Have Been Focusing on the Wrong Things
Soundbites May 2, 2022Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.
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Co-Creation and Never-Finished Ideas
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Damaging Work Can Be Damaging
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, explains why it's important to avoid damaging work in a campaign.
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Rising Prices and the Impact They Have on Every Company
Soundbites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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The Definition of Social
Soundbites April 29, 2022Brandon Solis from Grey Group (NY) explained the definition of social for brands, and the various permutations in which it can occur.
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IBM Explains How Pandemic-Driven Digital Transformation Influenced Its New Marketing Platform
Soundbites April 13, 2022Joe Rivas, VP of brand, product, and content marketing at IBM, shares how the need for rapid digital transformation during the pandemic affected the IBM brand and the development of its new “Let’s Create” campaign.
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Why MetLife Believes the Great Marketers of the Future Will Perfectly Blend Technology with Humanity
Soundbites March 29, 2022Michelle Froah, SVP of global marketing global strategy and science at MetLife, discusses how the future success of brands will be dependent upon marketers’ ability to implement advanced technology while maintaining humanity in all communications and activations.
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In-House Agencies Working with External Agencies
Soundbites March 16, 2022Andrew Graff from Allen & Gerritsen talks about the relationship between in-house agencies and external agencies.
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