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  • Understanding Your Ad Agency’s Use of Affiliates

     Blogs   September 9, 2021  

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

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  • How to Choose an OTT Platform to Maximize Your Marketing

     Blogs   September 7, 2021  

    When choosing the right marketing platform, there are three factors marketers need to consider: content, data, and measurement.

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  • They Said It at the ANA Brand Activation & Creativity Conference

     Blogs   September 2, 2021  

    Speakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.

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  • ANA to Marketers: Let's Take a Pause

     Blogs   August 31, 2021  

    On behalf of the ANA Global CMO Growth Council, on September 14, 2021, we welcome you to join us for a global day of learning.

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  • Crisis Averted: Converged TV Shines a New Light on Identity

    Blogs   August 19, 2021  

    Data and identity have become critical factors to unlocking the promise of converged TV. In the past, TV operated on simple metrics and traditional buying practices, which relied on standard datasets used across the ecosystem. Fast forward to today, where we find ourselves in a digitally enabled TV world that is rich with data and highly measurable and targetable advertising opportunities.

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  • Marketers Sift Through Pile of Uncertainty

     Blogs   August 17, 2021  

    Back to normal? Not so fast. It was just last month that the country seemed on the verge of delivering a knockdown blow to COVID-19. With millions of Americans getting vaccinated and infection rates falling rapidly, there was a palpable sense that the misery wrought by the pandemic was finally behind us. But it was fleeting.

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  • Where Has All the Advertising Talent Gone?

     Blogs   August 12, 2021  

    Advertising is facing an unprecedented talent crunch. After layoffs and furloughs in 2020, the industry is struggling to find talent. What’s going on?

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  • They Said It at the ANA Brand Masters

     Blogs   August 11, 2021  

    The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.

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  • How to Get the Most Value from Your Agencies

     Blogs   August 9, 2021  

    Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Partnership building, brief writing, reviewing proposals, negotiating with agencies, and evaluating creative work are all essential everyday activities conducted by marketers with their agency partners.

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  • The Digital Transformation of an Iconic Brand: A Q&A with Jeff Klein

     Blogs   August 6, 2021  

    Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. In their presentation at this year’s ANA Digital and Social Media Conference, presented by Meredith, Little Caesars CMO Jeff Klein and McKinney CEO Joe Maglio shared how they reinvigorated the brand with a fresh campaign that sparked conversation and drove results.

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  • New Connected TV Insights from the ANA and Innovid

     Blogs   August 4, 2021  

    Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

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  • Marketing Cloud Best Practices for Publishers

     Blogs   August 3, 2021  

    The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in martech software can be both groundbreaking and challenging.

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  • The Only Truly Universal ID Is Multiple IDs

     Blogs   July 29, 2021  

    The deprecation of third-party cookies and mobile ad IDs (MAIDs) has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will take their place.

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  • Audience-Based Buying Is Taking Over: Here’s How Advertisers Can Successfully Adapt

     Blogs   July 27, 2021  

    “The only thing that is constant is change.” That adage rang true in Ancient Greece, when it was originally stated by philosopher Heraclitus, and today it rings truer than ever for the TV advertising industry.

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  • Our Fight Against Market Research Fraud: Using Next-Gen Fraud Defenses

    Blogs   July 22, 2021  

    There is an immense focus on cookieless solutions as third-party cookies begin to crumble. Given the changing methodology, the industry must continue to be cognizant of fraud and the impact it has on media effectiveness research.

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  • Google’s Quiet Move: Responsive Search Ads Are Now the Default Format

     Blogs   July 20, 2021  

    If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move.

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  • We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter

     Blogs   July 15, 2021  

    As we look forward to the reopening of society, “getting back to normal” will become an intentional choice. We can choose what aspects of our pre-pandemic routine we want to go back to and what we want to leave in the past. For marketers, the events of the last year should serve as a catalyst for real and lasting change.

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  • How to Be a Better Customer-Centric Marketer

     Blogs   July 13, 2021  

    Marketing success is simple: Brand marketers who truly understand their customers create engaging and successful new products and communications, and through those successes, reap the benefits of increased sales and engagement. Meanwhile, those who don’t understand their customers fail to connect and fall further behind. Luckily, anyone can learn to be a better customer-centric marketer.

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  • Good On the Ground: A Q&A with Amy Smith of TOMS

     Blogs   July 12, 2021  

    As the original one-for-one company, TOMS created a new way of doing business — merging profit with purpose while inspiring customers to be part of the giving experience. TOMS has evolved their impact model but continues to remain grounded in their mission of using business to improve lives.

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  • Innovative Strategies for Modern Marketing Success

     Blogs   July 8, 2021  

    Shifts in marketing needs have created an evolution across marketing teams and in the marketing services industry. As we rush full speed into the golden age of automation, marketing teams must utilize a combination of technology, data and insights, audience definition and acquisition, operational efficiency, best practices and of course automation strategies to ensure success and scalability.

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