SEO for Everyone - Virtual | School of Marketing | ANA
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SEO for Everyone - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Do all your team members and content developers know how to apply SEO best practices to the work they do every day? Are their efforts ensuring the search engines’ algorithms know what your company and brand are about? Does your team really know the critical terms they need to target in the content they develop and how to utilize those terms across your site and earned media?

In today’s digital age, where visibility is paramount, it is crucial to recognize the importance of SEO and the need to integrate it seamlessly into the content development process. This training is to help the enterprise develop search-centric content strategies and weave SEO best practices into the content their teams produce every day. It puts the “whole village” in the SEO driver’s seat and gets your content noticed, whether on your site, in social media, in video, or on other media properties.

In this session, your team will learn the SEO best practices they need to be successful content strategists, developers, and marketers in the age of instant information. This workshop will be extremely valuable to copywriters, web developers, PR professionals, social media marketers, community and support staff, general marketers, and anyone interested in ensuring their content ranks well in Google, Yahoo!, Bing, and other search engines worldwide.

Target Audience

  • Marketing ops professionals and/or executives who are seeking to unify their organization’s approach to SEO, content development, and digital marketing to improve coordination and ROI.
  • Junior and senior content development professionals, including copywriters, web developers, content strategists and developers, PR professionals, social media managers, video producers – anyone who creates content and wants to make sure it gets found and consumed.

Download the full benefits here


  • Setting the Stage (5 min)
  • Lecture and Setup I - Visualizing the Customer Journey & Target Personas and Establishing a Benchmark (40 min)
  • Break (5 min)
  • Lecture and Setup II - Content Development Planning & ROI (35 min)
  • Break (5 min)
  • Developing Unified Content Strategy and Plan (85 min)
  • Closing (5 min)



Instructors

trainer

Harry J. Gold

Harry Gold is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm that has served top companies such as Harley-Davidson, Samsonite, GE, Topps, Bazooka Candy Brands, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, EMC, The Rockettes, and IBM. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world.

Harry is a member of the ANA Faculty and is also a frequent lecturer on search engine marketing, social media marketing, and online media for the American Marketing Association, the New England Direct Marketing Association, Search Engine Strategies, Mediabistro, and Harvard University. He has also written a number of expert columns for ClickZ.