Building a Brand Management Framework for Effective Brand Management 201 (EBM Mastery)- Virtual Training
This event is over.
Seats are limited and confirmation of attendance will be required in advance of the session.
This workshop is the second workshop in the “Effective Brand Management Mastery Program,” a four-part virtual workshop series designed to give you a broad exposure to all facets and levels of Brand Management. If you want to achieve mastery and attend the four-part series (EBM Mastery Program 101, 201, 301, and 401), you will receive a Certificate of Completion to display your expertise and accomplishment. Qualified participants must be present for the entire time for each workshop, attend all four workshops in sequential order (there are no substitutions of past or future workshops), and complete the survey for each workshop.
Click HERE to register for Developing Actionable Customer Insights for Effective Brand Management 101 (2:00 to 5:00 p.m. EDT, 1/09)
Register below for Building a Brand Management Framework for Effective Brand Management 201 (2:00 to 5:00 p.m. EDT, 1/11)
Click HERE to register for Integrated Marketing Planning for Effective Brand Management 301 (2:00 to 5:00 p.m. EDT, 1/17)
Click HERE to register for Integrated Marketing Execution for Effective Brand Management 401 (2:00 to 5:00 p.m. EDT, 1/18)
Strong brands are an essential element of marketing effectiveness. Brands which are relevant and connect with the customer build longer term loyalty and ultimately drive greater value for your organization.
This virtual workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships. During this interactive half-day session, we'll cover topics like how to manage your brand; brand positioning; differentiating your products and services; and how to develop a compelling brand promise and personality for your brand.
Throughout the program we will use the Brand Bullseye tool, which will provide a framework for you to articulate your brand and a tool to implement your thinking within your organization.
This workshop is the second in ANA’s four-part series titled Effective Brand Management Mastery Program, designed to help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.
Target Audience
This workshop is ideal for marketers who want to increase their understanding of the process of creating a brand and bringing it to the marketplace as a strong consumer proposition. It also works well for organizations which are either building a new brand or looking to refresh their existing brand strategy.
Download the full benefits here
Setting the Stage (10min)
What is Brand Management? (20min)
Defining Your Points of Difference (60min)
Break (15min)
Creating Reasons to Believe (30min)
Your Brand Promise (45min)
Brand Personality and Identity (30min)
How to Implement Your Brand Bullseye (20min)
Summary of Learnings (10min)
Instructors
Simon Bradley
Founder, Simon Bradley Marketing
Simon is a senior marketing leader and founder of Simon Bradley Marketing, which provides hands-on expertise and practical support to marketing organizations through project sprints, consulting and training. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.
Simon has been based in the U.S. for the last 14 years and has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing and Integrated Marketing.
Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.