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Search returned: 80 document(s).

  • Mastering the Marketing Brief: A Practical Guide to Campaign Development

    Event Recaps   November 7, 2024  

    A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.

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  • Advertising Calendar and Budget Template 2025

    Tools   September 20, 2024  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Content Marketing Editorial Calendar 2025

    Tools   September 20, 2024  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Editorial Calendar Template 2025

    Tools   September 20, 2024  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Marketing Calendar Template 2025

    Tools   September 20, 2024  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Project Management Portfolio 2025

    Tools   September 20, 2024  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • ABM Account Plan Canvas 2025

    Tools   September 20, 2024  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Do Fast-Food Brands Need to Flip the Script?

    Trends and Technology   August 23, 2024  

    With consumers dining out less frequently due to prolonged inflation, fast-food chains find themselves at a crossroads. Brands that can successfully blend competitive pricing, technological innovation, and a comprehensive approach to defining value stand the best chance of thriving in a competitive business environment.

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  • How to Foster Brand Love During Economic Uncertainty

    Knowledge Partners   July 17, 2024  

    Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

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  • Up Next: Empowering Gen Z to Thrive in the Modern Workforce

    B2 Awards   July 14, 2024  

    Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

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  • Stein IAS Champions the B2B Decade

    B2 Awards   July 3, 2024  

    Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.

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  • T-Mobile Celebrates 5G Trailblazers

    B2 Awards   June 25, 2024  

    T-Mobile for Business recognized groundbreaking 5G technology applications with the Unconventional Awards, highlighting industry disruptors and innovative uses across various sectors.

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  • Balance Sheet Template

    Tools   January 21, 2024  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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  • Brand Marketing Agency RFP Template

    Tools   January 21, 2024  

    You need to create an RFP for selecting a brand marketing agency regarding specific projects for your organization.

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  • Business Strategy Plan Template

    Tools   January 21, 2024  

    Use this template to quickly document your strategic plan.

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  • Cash Flow Forecast

    Tools   January 21, 2024  

    Use this template and to monitor forecasted and actual cash flow.

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  • Six Lessons in Purposeful Marketing from 2023

    POVs   December 10, 2023  

    Beyond Profit Podcast host Ken Beaulieu selected his six key takeaways from more than two dozen conversations on brand purpose throughout 2023 and is sharing them to make all of us wiser.

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  • Microtrends: Hidden Forces Shaping the Consumer of Tomorrow

    Event Recaps   October 27, 2023  

    During a session at the 2023 ANA Masters of Marketing Conference, Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. To assist marketers who want to take advantage of such microtrends, he cataloged several of the ones he is currently observing in society.

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  • David Baldwin, Co-Founder of Ponysaurus Brewing, Talks Brand Purpose

    Leading Edge   August 21, 2023  

    As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?

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  • Business Leaders Who Involve Employees in Decision Making Perform Better on Retention

    Podcast Clips   August 15, 2023  

    Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.

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