Search Marketing Knowledge Center

Chief AI Officer? That Might Be The CMO’s Job

Podcast Clips December 20, 2024

With AI poised to affect numerous customer touchpoints and experiences, Level Agency’s Matt Miller says it might behoove CMOs to take an outsized role in leading their organization’s AI initiatives, even possibly stepping into the Chief AI Officer role directly.

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With Great Purpose Comes Great Responsibility

POVs September 18, 2024

Beyond Profit host Ken Beaulieu shares some tips for how your organization can ensure that every single stakeholder embodies the brand purpose, improving the odds that it feels authentic to consumers.

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Marketing News Quiz for August 17, 2024

Marketing News Quiz August 17, 2024

In this week's marketing news quiz: Viewership numbers from the Paris Olympics, a video homage to a classic snack brand, the relationship between third-party cookies and different generations, and more.

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Maserati Puts Sales and Marketing on a Dual Track

Trends and Technology August 16, 2024

Kelly MacDonald, who took charge as CEO of Maserati North America in late 2023 after serving as CMO of the company for a short time, is bucking convention.

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Why CEOs Must Own Purpose

POVs July 17, 2024

Beyond Profit host Ken Beaulieu explains why CEOs must live and breathe the brand’s purpose if it’s going to succeed.

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Google Delayed the Demise of Cookies. Again. Now What?

Trends and Technology June 21, 2024

Google's latest delay to shut down third-party cookies until 2025 presents another reprieve for marketers who are scrambling to develop fresh data strategies. One hurdle is whether companies will be able to dismantle their silos and share more first-party data across the organization.

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Xerox’s Journey of Brand Transformation

Event Recaps June 13, 2024

Xerox’s Deena Piquion gave an in-depth look at the first campaign Xerox ran in a quest to update its brand, covering messaging, execution, and how she continued to gain the trust of the C-suite and the company at large throughout the process.

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How to Get the C-Suite On Board with a Bold Rebrand

Soundbites June 13, 2024

Xerox’s Deena Piquion shared her tips for getting executive buy in when she launched an effort to take the Xerox brand in a new, more modern direction.

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How Marketers Become Better Leaders

Champions of Growth Podcast May 1, 2024

Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.

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The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

Marketing Futures Podcast April 23, 2024

Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

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What’s Behind the CEO-CMO Rift?

POVs March 6, 2024

Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.

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Predicting Customer Lifetime Value: Using Historic Behavior to Plan and Provide Prescriptive Recommendations to Better Meet Future Needs

Event Recaps March 5, 2024

Richard Lusk, senior director of data science at Inspire Brands, discussed how predictive analytics can be used to determine customer lifetime value (CLV) and also outlined how CLV is valuable when making the case for marketing spend.

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How to Create an Investor Mindset Culture at Your Business

Event Recaps January 23, 2024

Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

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How to Create an Investor Mindset Culture at Your Business

Conference Session Videos January 23, 2024

In this video, Nicole Kane, VP of media and marketing transformation at Bimbo Bakeries USA, shared how her brand has leveraged Learning Labs to transform its marketing, cultivate buy-in from executives, and create a culture of strategic investment in brand initiatives.

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How to Get the Whole Organization Behind the Brand Purpose

Podcast Clips December 19, 2023

Vicky Lozano, EVP of marketing at Crayola, shared her tips for how to get everyone from the C-suite down to the coordinators onboard with your brand purpose.

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Bridging the (Expanding) CMO-CEO Divide

Champions of Growth Podcast December 13, 2023

Ed See and Robert Tas, partners at McKinsey, join host Matthew Schwartz to discuss the results of their recent survey and offer some salient and actionable advice for how chief marketers can foster a more productive relationship with their CEO.

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How Can CMOs and CEOs Bridge the Growing Divide Between Them?

Podcast Clips December 13, 2023

Drawing insights from recent research, conducted in partnership with the ANA, McKinsey’s Robert Tas and Ed See share what they think is behind the expanding disconnect between CMOs and CEOs and offer some thoughts about how to close it.

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A Wake-Up Call for CEOs

CMO Content November 9, 2023

The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.

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Have Marketers Lost Their Seat at the C-Suite Table?

CMO Content November 7, 2023

In 2023, ANA partnered with McKinsey to research the CEO and CMO role. This presentation, delivered during the 2023 ANA Global CMO Growth Summit in Orlando on October 24, identifies three primary areas of misalignment between CEOs and CMOs when it comes to driving the growth agenda.

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