Search Marketing Knowledge Center

Three Ways You Can Help Employees Avoid Workplace Burnout

POVs October 17, 2024

Matthew Schwartz shares three tips for how your organization can work to alleviate worker burnout, keep your staff fulfilled and productive, and ensure that your bottom line continues to grow.

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Unlocking the Power of Membership: Maximizing Your ANA Benefits

Webinar Rewinds September 19, 2024

In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.

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The Road to Happiness

Beyond Profit Podcast August 27, 2024

In this episode of Beyond Profit, Dr. Alphonsus Obayuwana, founder and CEO of Triple-H Project, which trains and certifies happiness coaches, joins host Ken Beaulieu to discuss the complexity of happiness, the affects of unhappiness in the workplace, why happiness should be measured, and much more.

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Building a Thriving In-House Agency Environment

Partner Content July 16, 2024

Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.

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Will There Be a Next Generation of Marketers?

Trends and Technology July 12, 2024

Most CMOs plan to hire new workers this year, according to a recent study. But the hiring smacks up against a growing number of traditional, junior-level jobs growing obsolete due to automation. If there's to be a new generation of marketers, the onus is on managers to offer training that accounts for marketing's AI transformation.

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Businesses Succeed When Employees Can Be Themselves

Soundbites February 29, 2024

Esi Eggleston, chief growth and marketing officer at Unilever, explored how a company’s success depends on its employee’s ability to bring their authentic selves to the office and empowers the business to understand consumers and engineer solutions to meet their unique needs.

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The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like

Soundbites February 16, 2024

Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.

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Shaping the Next Generation of Marketers, with Niki Mandell of A+E

Marketing Futures Podcast January 9, 2024

A+E’s Niki Mandell joins Marketing Futures Podcast host Mike Berberich to discuss mentorship, integrated marketing, and the skills the marketers of tomorrow need to learn today.

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Diversity Disconnect: Charting More Inclusive Pathways for Growth — the Black Talent Perspective

Research Reports November 14, 2023

The AEF Conducted research among its key stakeholders around the challenges brands face cultivating and elevating black talent.

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Marketing’s Obsession with Bachelor’s Degrees Is Losing the Talent Battle

Podcast Clips October 3, 2023

Kenny Nguyen, CEO and cofounder of the agency ThreeSixtyEight, makes an argument for why brands and business are losing out on great talent by being laser focused on only those candidates with bachelor’s degrees.

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Three Ways Upper Management Can Build Stronger Employee Relationships

Podcast Clips September 13, 2023

Josh Ingram, founder of MOST Wanted Co, discusses some of the most effective ways managers can build relationships with the rank and file that go beyond more superficial things like pizza for lunch on Fridays.

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Why Do We Keep Having the Same Conversation Around DEI?

Podcast Clips August 30, 2023

Jerri DeVard, founder and board member at Black Executive CMO Alliance (BECA), takes the marketing industry to task for continuing to talk about the importance of diversity, equity, and inclusion (DEI), but not putting action behind those conversations.

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Business Leaders Who Involve Employees in Decision Making Perform Better on Retention

Podcast Clips August 15, 2023

Ashley Miles, founder and CEO at Franklyn West, and Marisa Thalberg, one of only 19 people inducted into the Forbes Hall of Fame, discussed the psychology behind why business leaders who involve their staff in decision making will have an inside track on attracting and retaining top-end, diverse talent.

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Marketing Graduates Need Jobs – This Tool Can Get Them There

Leading Edge July 10, 2023

The last few years have been anything but uneventful! Not even colleges and universities have been spared. Faced with declining enrollment, an uptick in trade school affinity, and students’ prioritization on quality of life – academia has (finally) been persuaded to provide a more in-depth answer to the question being routinely posed by nervous students.

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The Purpose of Having a Personal Purpose

POVs July 7, 2023

Ken Beaulieu shares tips for how employees can discover their personal purpose and for how brand managers can help them do so, while also aligning the brand purpose with the values of the team.

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Six Tips for Staffing In-House Agencies and Building Their Cultures

Event Recaps June 13, 2023

Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.

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This “Follow the Sun” In-House Strategy is a Game-Changer

Event Recaps June 13, 2023

Representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.

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This “Follow the Sun” In-House Strategy Is a Game-Changer

Conference Session Videos June 13, 2023

In this video, representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.

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