Search Marketing Knowledge Center

Carhartt's Uniforms: A Competitive Edge for Business Decision Makers

B2 Awards June 30, 2024

Carhartt deployed an omnichannel campaign — spanning video, rich media, website, trade show, display, and social — to position its company gear offering as a driver of business success.

view

This Brand Won New Business by Encouraging Consumers to Take Small Steps with Energy Efficiency

B2 Awards June 30, 2024

To help drive awareness of the brand and inform customers of its energy-efficiency programs, Rhode Island Energy created a multi-channel campaign that encouraged prospects to take small steps toward more efficient and ethical energy use.

view

This Sophisticated Campaign from Kestra Financial Helped Grow the Business

B2 Awards June 28, 2024

Faced with the reality that many of its target prospects weren’t aware of the brand. Kestra Financial created an integrated campaign that leveraged public relations, precision targeting, and innovative lead scoring tactics to increase brand visibility and engagement.

view

Podcasting for Powerful B2B Connections

B2 Awards June 25, 2024

Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.

view

USPS Delivers Sales Enablement at Scale

B2 Awards June 22, 2024

The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.

view

YouScience Paves a Path with Brightpath Platform

B2 Awards June 22, 2024

YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.

view

This Food Company Grew Relationships with Meat-Buyers Through Direct Mail

B2 Awards June 14, 2024

Seaboard Foods undertook to entice B2B buyers with a unique direct-mail effort.

view

Performance Marketing Versus Branding is a Pointless Debate

Podcast Clips May 24, 2024

According to Cigna Group’s Lou Aversano, branding versus performance marketing is a false choice. He explains why in this clip from the Champions of Growth podcast.

view

Benefits and Challenges of SEM and SEO

Industry Insights May 21, 2024

An advertiser can create and launch an SEM campaign quickly. Tools like Google Ads provide maximum control over every element of a text ad. With the right attention to detail, successful campaigns with specific landing pages and calls to action can drive tremendous growth for businesses. However, depending on how competitive the landscape, costs per click can be high. SEM can often represent the largest line item on a digital marketing budget.

view

The New Renaissance: How Aquent Leveraged Classical Paintings to Promote New Research

In-House Excellence Awards May 19, 2024

Aquent created a campaign that leveraged updated versions of famous Renaissance paintings — created using AI — to highlight a new report that outlined where marketing and creativity were headed.

view

Deloitte Drives B2B Business with Storytelling

In-House Excellence Awards May 17, 2024

Deloitte demonstrated the value that storytelling can hold for those marketing professional services.

view

How State Farm Connected to Customers with Bobbleheads

REGGIE Awards April 27, 2024

State Farm's Bobblehead YOU! campaign, through a 30-city tour, successfully engaged with potential and existing customers, distributing over 500,000 bobbleheads and generating 121,119 qualified leads across 949 event days.

view

HP Triumphs with ABM Campaign

REGGIE Awards April 17, 2024

HP launched its Subscription Management Service with a data-driven ABM campaign across multiple digital channels. The campaign achieved exceptional results, surpassing lead generation targets by 179 percent, doubling the email open rate average, and achieving a click-through rate seven times higher than the industry benchmark.

view

Making ABM an Integral Part of Your Organization’s Strategy

Event Recaps March 14, 2024

In this roundtable discussion, topics included: identifying and replicating account-based marketing (ABM) best practices; creating ABM advocates across sales and marketing teams; and building new skills as ABM practitioners to scale expertise.

view

Lead Generation Playbook

Playbooks March 1, 2024

Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

view

Demand Generation Program Playbook

Playbooks March 1, 2024

Follow this simple, step-by-step playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

view

Online Advertising Playbook

Playbooks March 1, 2024

Follow this simple, step-by-step playbook to create an effective online advertising plan to increase leads and/or sales and support your marketing goals.

view