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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Event Recaps November 19, 2024Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. Through campaigns like Glenlivet's Diwali celebration and Malibu's Latino-focused campaign, the company highlighted cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Session Videos November 19, 2024In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Astellas Pharma's Global LinkedIn Optimization: A Strategic Transformation
Event Recaps September 18, 2024Bob Skwarek from Astellas Pharma shared insights on the company's two-year journey to optimize its global LinkedIn presence, consolidating multiple regional pages into a single, cohesive global platform.
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The UN Live at the Global CMO Growth Council Leadership Assembly in Cannes, 2024
CMO Content July 19, 2024Speaking at the Global CMO Growth Council Leadership Assembly in Cannes, Katja Iversen, CEO of the Museum for the United Nations (UN Live), emphasized the organization's mission to inspire sustainable behavior by engaging people globally.
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Discover the Shein Effect in Spain
Knowledge Partners July 16, 2024Intent HQ shares a report providing comprehensive insights on Shein consumers for European retailers to better understand and adapt to emerging market changes.
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LiuGong Highlights its Role in Mexico, Central America, and the Caribbean
B2 Awards July 14, 2024LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.
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The Japanese State of Gender Equality in Advertising
Conference Session Videos May 2, 2024Yuko Furuichi, president and CEO of Comexposium Japan, gave a comprehensive overview of the state of gender equality in advertising in Japan.
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The Future 100 Report: Key Takeaways
Pulse February 7, 2024VML’s The Future 100: 2024 Report was just released — and with it, insight for the present and predictions galore for the future. Read on for key takeaways.
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Entering the European Market Successfully
Tools January 7, 2024Read this guide to learn the steps needed in order to successfully enter the European market.
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What Fashion Marketers Need to Consider When Expanding Their Affiliate Programs Internationally
Leading Edge November 14, 2023As so many companies can attest, affiliate and partner marketing programs can generate tremendous ROI and serve as a core monetization method within a company’s broader portfolio. One way to make the most of this opportunity is to expand such efforts in a multinational capacity. This global orientation is especially useful for the aspirational fashion marketer — namely those inclined to follow the playbook of luxury brands who’ve gone all in on partnership marketing.
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Marketing Makes a World of Difference: 2023 Review
Knowledge Partners October 19, 2023Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures...and for business.
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Can Movie Theaters Still Reel in Advertisers?
Champions of Growth Podcast September 27, 2023Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.
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Payoneer Takes a Persona-Based-Approach to Drive Uplift Among Decision Makers
B2 Awards September 5, 2023Payoneer created a persona-based platform to meet the unique needs of its different audiences, helping the brand achieve a 27 percent uplift in incremental registrations.
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How Cisco Leveraged Key Events and Strategic Partnerships to Amplify its Brand Message
B2 Awards September 5, 2023Cisco amplified its brand messaging via high impact paid media opportunities at key events, including Cisco Partner Summit in Las Vegas and Super Bowl LVII week, to establish itself as the go to end-to-end security provider.
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Go-to-Compliance for New Cross-Border Data Transfer Program!
Webinar Rewinds August 16, 2023The European Commission has just greenlighted the new Data Privacy Framework (DPF) to replace Privacy Shield. In this webinar, get a tour through this new data transfer program and learn how the ANA can help.
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How Frito-Lay Used "Football vs. Soccer" to Win the 2022 World Cup
In-House Excellence Awards August 13, 2023With its "Football vs. Soccer" campaign, Frito-Lay was able to capitalize on its sponsorship of the 2022 Men’s World Cup, creating a viral phenomenon and driving positive business results.
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Seven Best Practices for Promoting Your Brand Overseas
Leading Edge June 14, 2023Pamela Ghosal, Global Head of Brand and Communications at Phrase, provided some best practices for promoting your product in foreign markets, with localization as your guiding light.
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Gender and Age Diversity in Global Ad Creative
Knowledge Partners May 24, 2023Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.
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Belonging through Co-Creation: How Marketing Leaders Can Lean In With International Audiences
Conference Session Videos February 22, 2023Marketing leaders need to be sensitive and adapt to all cultures while also keeping in mind the changing landscape of consumers in each market. Learn how bringing consumers into the dialogue of storytelling and co-creation creates opportunity to be agile to cultural context and DEIB needs.
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The Fashion Industry Needs to Reduce Its Carbon Footprint
Leading Edge January 4, 2023Current trends in fashion consumption and production cannot be maintained if the industry wants to reduce its carbon footprint. The manufacturing and logistic practices of clothing brands and their supply chain partners have environmental implications that amount to four percent of global emissions.
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