Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 36 document(s).

  • The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

    Partner Content   November 21, 2024  

    Despite evidentiary support that inclusion efforts lead to actual growth, the reality of the U.S. landscape today still poses inevitable risk. But mitigation is possible if brands can fully embrace inclusion tactics across three areas: role, representation, and resonance.

    view
  • Advertising's Role in Global Warming

    Trends and Technology   October 26, 2024  

    Infographic: In a new report from the ANA and Scope3, the ad industry's contributions to carbon emissions are laid bare. How can the industry go greener, and can it improve its ROI in the process?

    view
  • Creating Resilient Brands Through Creativity

    Event Recaps   September 10, 2024  

    Mark Miller from Team One and Mikaila Ulmer from Me & the Bees Lemonade explored strategies for building long-lasting brands in a rapidly changing business environment, emphasizing the importance of creativity and forward-thinking approaches.

    view
  • Abandoning Your Brand Purpose During Tough Times Means It’s Basically Worthless

    Podcast Clips   July 31, 2024  

    On Beyond Profit, Good Stuff Partners’s Adrian Power explains why brands should be inviting shakeholders to scrutinize their purpose.

    view
  • Up Next: Empowering Gen Z to Thrive in the Modern Workforce

    B2 Awards   July 14, 2024  

    Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.

    view
  • Going Green to Honor the Arthritis Foundation

    B2 Awards   July 13, 2024  

    The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.

    view
  • Out Leadership’s Todd Spears Says Brands Should Think of Pride as “Gay New Years”

    Podcast Clips   July 10, 2024  

    Todd Spears, CEO and founder of Out Leadership, says June should be a time for reflection and making plans for what to do the other 11 months of the year, offering some advice for how to do that.

    view
  • Esquire Bank: Champions of Social Justice

    B2 Awards   July 3, 2024  

    Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

    view
  • Ecologi Measures Commuter Emissions to Drive Adoption of its Carbon Removal

    B2 Awards   July 1, 2024  

    Ecologi's “Covent Carbon Capture” campaign turned London’s Bow Street into a gamified carbon emissions “leaderboard” by measuring each cars’ carbon emissions in order to drive awareness of its carbon removal technology.

    view
  • How Pink Fund Used Provocative Messaging to Win Over Corporate Donors

    B2 Awards   June 22, 2024  

    Pink Fund increased corporate donations and sponsorships by crafting a campaign that used provocative messaging to shed light on an unrecognized part of the battle against breast cancer.

    view
  • Empowering Women to Create Impact

    Beyond Profit Podcast   May 28, 2024  

    In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.

    view
  • Science Proves Giving Back Actually Makes Humans Happier

    Podcast Clips   May 28, 2024  

    Wendy Steele, founder of Impact100, discussed an interesting phenomenon related to giving back: When humans do it, their biology changes in a way that actually makes them happier, more compassionate, and more creative.

    view
  • ParkinSex: An Inclusive Guide for People with Parkinson’s Disease

    REGGIE Awards   April 28, 2024  

    Parkinson’s disease is a nervous system disorder with one of the highest rates of sexual dysfunction. But sexual wellness is rarely discussed in the Parkinson’s community.

    view
  • Nonprofit Fundraising

    ASK Answers   April 26, 2024  

    How can nonprofits successfully raise funds for their organization?

    view
  • How the San Diego Rescue Mission Used AI to Reveal Humanity

    REGGIE Awards   April 18, 2024  

    The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

    view
  • Breaking Through to Gen Z

    Event Recaps   April 17, 2024  

    How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.

    view
  • Breaking Through to Gen Z

    Conference Session Videos   April 17, 2024  

    How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? In this video, Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.

    view
  • General Motors: OnStar’s “Love Proudly” Campaign

    Event Recaps   April 11, 2024  

    Armand Jordan, global assistant marketing manager at General Motors, discussed OnStar’s “#LoveProudly” campaign, which sought to extend the brand’s allyship with the LGBTQ+ community by highlighting the importance of keeping them safe.

    view
  • More People Embrace Branded Social Efforts When They Avoid Activist Language

    Podcast Clips   April 10, 2024  

    Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.

    view
  • How Are Brands and Agencies Supporting the Mental Health of Their Employees?

    Podcast Clips   March 19, 2024  

    William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the Mower agency, discuss how each of their respective organizations support employee mental health.

    view

12 >>