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Search returned: 17 document(s).

  • Unlocking the Value of Loyalty: Strategies for Success

    Event Recaps   October 10, 2024  

    Team members at Acxiom discussed strategies for launching and managing a successful loyalty program, covering the value that loyalty programs can bring to your business, case studies from brands that are doing loyalty well, and some best practices.

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  • What Are the Biggest Relationship Marketing Measurement Challenges?

    Podcast Clips   September 13, 2024  

    Jamie Gier, CMO at DexCare, shared what she believes is the biggest challenge when it comes to relationship marketing measurement during an episode of Champions of Growth.

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  • Driving Ballet Ticket Sales with Innovative Creative

    Event Recaps   July 18, 2024  

    Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.

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  • Driving Ballet Ticket Sales with Innovative Creative

    Conference Session Videos   July 18, 2024  

    In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.

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  • How ZS Created Leads with AI Generated Display Ads on a Budget

    B2 Awards   July 14, 2024  

    With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.

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  • AllazoHealth Refreshes its Brand

    B2 Awards   July 13, 2024  

    AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.

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  • The Importance of In-Game Advertising

    B2 Awards   July 6, 2024  

    With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.

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  • Esquire Bank: Champions of Social Justice

    B2 Awards   July 3, 2024  

    Esquire Bank’s hyper-personalized and highly personal B2B marketing approach has become a top case study for leveraging Salesforce Marketing Cloud to execute omni-channel, account-based marketing campaigns – putting the brand on the mainstage at the prestigious Dreamforce Conference twice, as well as numerous Salesforce World Tour and webinar events.

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  • The Secret to Building Successful Customer Relationships

    Podcast Clips   June 25, 2024  

    Jen Leitman, CMO at OverDrive, discusses the four keys she believes are absolutely necessary for your brand to build strong relationships with its customers.

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  • YouScience Paves a Path with Brightpath Platform

    B2 Awards   June 22, 2024  

    YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.

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  • Wolverine Taps Michigan Football to Showcase Its Blue-Collar Credentials

    REGGIE Awards   April 28, 2024  

    In an effort to heighten brand awareness and engagement among younger consumers, work boot brand Wolverine teamed up with Michigan University football for an activation that revealed the grit and toughness of both the brand and the eventual championship-winning team.

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  • Nonprofit Fundraising

    ASK Answers   April 26, 2024  

    How can nonprofits successfully raise funds for their organization?

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  • Jackpot Jingle: Reinventing Radio to Attract a Younger Audience

    REGGIE Awards   April 22, 2024  

    The Ohio Lottery is ranked sixth in the nation for sales, but with the current lottery-playing population aging, the organization had to look to younger audiences as a means of sustaining and enlarging the lottery’s audience.

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  • Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad

    REGGIE Awards   April 17, 2024  

    Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.

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  • Aligning the Customer Journey to Goals: Lead Gen Versus Retention

    Training Takeaways   February 6, 2024  

    The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.

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  • Crisis Management in Digital Marketing

    Leading Edge   January 25, 2024  

    While crises are to be avoided, businesses experiencing a crisis can manage it in a way that maintains and even strengthens customer trust. This is particularly crucial for small businesses, where a strong customer relationship is a significant competitive advantage. But how can small businesses navigate these turbulent waters and come out stronger? What lessons can they learn from larger businesses that have faced and overcome similar challenges?

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  • Content Marketing 101: Mapping Content to the Buyer Journey

    Training Takeaways   January 2, 2024  

    ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.

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