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Search returned: 14 document(s).
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The C-suite Is Losing Confidence in CMOs' Ability to Drive Growth
Marketing News February 27, 2025C-level executives are losing faith in CMOs. Just 34 percent of CEOs and CFOs are aligned with their CMOs about how marketing supports growth, according to a recent Gartner study. Despite a lack of confidence in their CMOs' ability to spike growth, CEOs and CFOs anticipate an ever-widening scope for the marketing remit.
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Three Ways to Spread Agile Practices in Your Organization
Training Takeaways January 2, 2025ANA instructor Greg Kihlstrom offers three approaches for promulgating Agile methodologies in organizations of various levels of Agile maturity.
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How Marketers at SMBs Ensure They Have the Right Skillsets
Trends and Technology December 2, 2024A skills-based recruitment strategy — rather than strictly relying on education level — is an increasingly popular ingredient for small- and medium-sized businesses (SMBs) that are eager to attract, retain, and grow marketing talent. SMBs can fill in any potential knowledge gaps through training programs that take a long-term approach.
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Stopping Burnout
Trends and Technology November 22, 2024Burnout is taking a serious toll throughout the workplace, leading to lower productivity and higher absenteeism, among other costs — marketing teams may be increasingly susceptible.
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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Key Insights from "Cost of the Pitch II"
Event Recaps June 25, 2024A trio of representatives from the ANA, the 4A’s, and Advertiser Perceptions discussed key findings from The Cost of the Pitch II, a research report focused on improving client-agency relationships.
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like
Event Soundbites February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.
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GeoBlue’s Modern Marketing Transformation: Reshaping Strategies and Teams for Success
Event Recaps December 5, 2023GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.
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GeoBlue’s Modern Marketing Transformation: Reshaping Strategies and Teams for Success
Conference Session Videos December 5, 2023In this video, GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.
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Small to Mid-Sized Company CMO Working Session
Event Recaps August 12, 2021At a recent CMO meeting, leaders in the industry discussed how to optimize workflow, productivity, hiring diverse talent, and maximizing media.
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Insight from Growth Council Task Force on Small/Mid-Sized Companies
CMO Content February 26, 2021The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.
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