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Search returned: 11 document(s).
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What’s the Secret to Finding Your Purpose in the Workplace?
Podcast Clips September 12, 2024Lan Phan, CEO of Community of Seven, offered her thoughts on how marketing and other business professionals can both identify their ideal professional purpose and then take steps to lean into that purpose.
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Is the Agency Model Broken?
POVs September 4, 2024Matthew Schwartz shares a few tips on how brands and agencies can get back on track, ensuring both sides enjoy cost savings, more efficient work processes, and better business results.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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Key Insights from "Cost of the Pitch II"
Event Recaps June 25, 2024A trio of representatives from the ANA, the 4A’s, and Advertiser Perceptions discussed key findings from The Cost of the Pitch II, a research report focused on improving client-agency relationships.
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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The American Heart Association’s Katrina McGhee Discusses What Meaningful Mentorship Looks Like
Soundbites February 16, 2024Katrina McGhee, EVP of marketing and communications at American Heart Association, shared her recommended framework for building a support system that will empower young talent to succeed in their career path.
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Three Ways to Spread Agile Practices in Your Organization
Training Takeaways January 2, 2024ANA instructor Greg Kihlstrom offers three approaches for promulgating Agile methodologies in organizations of various levels of Agile maturity.
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GeoBlue’s Modern Marketing Transformation: Reshaping Strategies and Teams for Success
Event Recaps December 5, 2023GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.
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GeoBlue’s Modern Marketing Transformation: Reshaping Strategies and Teams for Success
Conference Session Videos December 5, 2023In this video, GeoBlue CMO Lynn Pina outlined her method for building out a marketing team and responsibilities that could effectively support the business’s growth strategy, sharing tips and best practices she learned during the process of developing it.
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Small to Mid-Sized Company CMO Working Session
Event Recaps August 12, 2021At a recent CMO meeting, leaders in the industry discussed how to optimize workflow, productivity, hiring diverse talent, and maximizing media.
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Insight from Growth Council Task Force on Small/Mid-Sized Companies
CMO Content February 26, 2021The ANA CMO Growth Council Task Force on Small/Mid-Sized Companies discussed upskilling marketing teams to increase retention, agile culture at small-to-mid-sized companies, measuring the long-term value of a brand, and more.
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