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Search returned: 7 document(s).
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Marketing to Indigenous Peoples/Native Americans
ASK Answers July 30, 2024How can brands market to Indigenous and Native American Consumers?
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P&G’s “Long Line of Ladies” Tells the Story of a Native American Family
Multicultural Excellence Awards November 13, 2023P&G’s “Long Line of Ladies” is centered around one Native American family; the story is told through the community. It both celebrates the traditions of the Karuk people and challenges the way that many Western cultures approach menstruation from a stressful, awkward time that can hurt confidence to a moment of celebration, unity, and pride.
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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities
Webinar Rewinds March 30, 2023In this webinar, Corona’s Yune Aranguren discussed “Native Sportscasters,” a soccer platform that brings soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe, and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.
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Which Minorities Do We Forget When We Say 'Multicultural'?
Pulse January 27, 2022In 2021, the ANA’s Multicultural Excellence Awards added a new category, recognizing important work in marketing to “Rising Multicultural Segments.” The inaugural winners in the category highlighted the power of marketing to reach a wide variety of communities, elevating representations of their members and even contributing to their bodily safety.
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Sephora Canada Celebrates Indigenous Peoples Month for the First Time Ever
Multicultural Excellence Awards December 30, 2021With the goal of improving its diversity and inclusion efforts among indigenous peoples, Sephora Canada launched its first-ever National Indigenous History Month campaign, which highlighted indigenous individuals to help Sephora team members better know and understand Canada’s indigenous population.
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Building More Equal, Inclusive, and Active Communities: A Look a Nike’s Multi-Faceted Approach to Supporting Native American and Indigenous Communities
Conference Session Videos October 26, 2021In this video, Nike shared how it supports the Native American and Indigenous community through the Nike N7 Fund.
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Building More Equal, Inclusive, and Active Communities: A Look at Nike’s Multifaceted Approach to Supporting Native American and Indigenous Communities
Event Recaps October 26, 2021Nike shared how it supports the Native American and Indigenous community through the Nike N7 Fund.
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